Global Marketing SaaS Market Research Report 2024

Report ID: 2013497 | Published Date: Jan 2025 | No. of Page: 86 | Base Year: 2024 | Rating: 4 | Webstory: Check our Web story
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1 Report Overview
    1.1 Study Scope
    1.2 Market Analysis by Type
        1.2.1 Global Marketing SaaS Market Size Growth Rate by Type: 2017 VS 2021 VS 2028
        1.2.2 Public Cloud
        1.2.3 Private Cloud
        1.2.4 Hybrid Cloud
    1.3 Market by Application
        1.3.1 Global Marketing SaaS Market Share by Application: 2017 VS 2021 VS 2028
        1.3.2 B2B
        1.3.3 B2C
    1.4 Study Objectives
    1.5 Years Considered
2 Global Growth Trends
    2.1 Global Marketing SaaS Market Perspective (2017-2028)
    2.2 Marketing SaaS Growth Trends by Region
        2.2.1 Marketing SaaS Market Size by Region: 2017 VS 2021 VS 2028
        2.2.2 Marketing SaaS Historic Market Size by Region (2017-2022)
        2.2.3 Marketing SaaS Forecasted Market Size by Region (2023-2028)
    2.3 Marketing SaaS Market Dynamics
        2.3.1 Marketing SaaS Industry Trends
        2.3.2 Marketing SaaS Market Drivers
        2.3.3 Marketing SaaS Market Challenges
        2.3.4 Marketing SaaS Market Restraints
3 Competition Landscape by Key Players
    3.1 Global Top Marketing SaaS Players by Revenue
        3.1.1 Global Top Marketing SaaS Players by Revenue (2017-2022)
        3.1.2 Global Marketing SaaS Revenue Market Share by Players (2017-2022)
    3.2 Global Marketing SaaS Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
    3.3 Players Covered: Ranking by Marketing SaaS Revenue
    3.4 Global Marketing SaaS Market Concentration Ratio
        3.4.1 Global Marketing SaaS Market Concentration Ratio (CR5 and HHI)
        3.4.2 Global Top 10 and Top 5 Companies by Marketing SaaS Revenue in 2021
    3.5 Marketing SaaS Key Players Head office and Area Served
    3.6 Key Players Marketing SaaS Product Solution and Service
    3.7 Date of Enter into Marketing SaaS Market
    3.8 Mergers & Acquisitions, Expansion Plans
4 Marketing SaaS Breakdown Data by Type
    4.1 Global Marketing SaaS Historic Market Size by Type (2017-2022)
    4.2 Global Marketing SaaS Forecasted Market Size by Type (2023-2028)
5 Marketing SaaS Breakdown Data by Application
    5.1 Global Marketing SaaS Historic Market Size by Application (2017-2022)
    5.2 Global Marketing SaaS Forecasted Market Size by Application (2023-2028)
6 North America
    6.1 North America Marketing SaaS Market Size (2017-2028)
    6.2 North America Marketing SaaS Market Size by Country (2017-2022)
    6.3 North America Marketing SaaS Market Size by Country (2023-2028)
    6.4 United States
    6.5 Canada
7 Europe
    7.1 Europe Marketing SaaS Market Size (2017-2028)
    7.2 Europe Marketing SaaS Market Size by Country (2017-2022)
    7.3 Europe Marketing SaaS Market Size by Country (2023-2028)
    7.4 Germany
    7.5 France
    7.6 U.K.
    7.7 Italy
    7.8 Russia
    7.9 Nordic Countries
8 Asia-Pacific
    8.1 Asia-Pacific Marketing SaaS Market Size (2017-2028)
    8.2 Asia-Pacific Marketing SaaS Market Size by Country (2017-2022)
    8.3 Asia-Pacific Marketing SaaS Market Size by Country (2023-2028)
    8.4 China
    8.5 Japan
    8.6 South Korea
    8.7 Southeast Asia
    8.8 India
    8.9 Australia
9 Latin America
    9.1 Latin America Marketing SaaS Market Size (2017-2028)
    9.2 Latin America Marketing SaaS Market Size by Country (2017-2022)
    9.3 Latin America Marketing SaaS Market Size by Country (2023-2028)
    9.4 Mexico
    9.5 Brazil
10 Middle East & Africa
    10.1 Middle East & Africa Marketing SaaS Market Size (2017-2028)
    10.2 Middle East & Africa Marketing SaaS Market Size by Country (2017-2022)
    10.3 Middle East & Africa Marketing SaaS Market Size by Country (2023-2028)
    10.4 Turkey
    10.5 Saudi Arabia
    10.6 UAE
11 Key Players Profiles
    11.1 Adobe Systems
        11.1.1 Adobe Systems Company Detail
        11.1.2 Adobe Systems Business Overview
        11.1.3 Adobe Systems Marketing SaaS Introduction
        11.1.4 Adobe Systems Revenue in Marketing SaaS Business (2017-2022)
        11.1.5 Adobe Systems Recent Development
    11.2 Oracle
        11.2.1 Oracle Company Detail
        11.2.2 Oracle Business Overview
        11.2.3 Oracle Marketing SaaS Introduction
        11.2.4 Oracle Revenue in Marketing SaaS Business (2017-2022)
        11.2.5 Oracle Recent Development
    11.3 Salesforce
        11.3.1 Salesforce Company Detail
        11.3.2 Salesforce Business Overview
        11.3.3 Salesforce Marketing SaaS Introduction
        11.3.4 Salesforce Revenue in Marketing SaaS Business (2017-2022)
        11.3.5 Salesforce Recent Development
    11.4 IBM
        11.4.1 IBM Company Detail
        11.4.2 IBM Business Overview
        11.4.3 IBM Marketing SaaS Introduction
        11.4.4 IBM Revenue in Marketing SaaS Business (2017-2022)
        11.4.5 IBM Recent Development
    11.5 Act-On Software
        11.5.1 Act-On Software Company Detail
        11.5.2 Act-On Software Business Overview
        11.5.3 Act-On Software Marketing SaaS Introduction
        11.5.4 Act-On Software Revenue in Marketing SaaS Business (2017-2022)
        11.5.5 Act-On Software Recent Development
    11.6 Cision
        11.6.1 Cision Company Detail
        11.6.2 Cision Business Overview
        11.6.3 Cision Marketing SaaS Introduction
        11.6.4 Cision Revenue in Marketing SaaS Business (2017-2022)
        11.6.5 Cision Recent Development
    11.7 Etrigue
        11.7.1 Etrigue Company Detail
        11.7.2 Etrigue Business Overview
        11.7.3 Etrigue Marketing SaaS Introduction
        11.7.4 Etrigue Revenue in Marketing SaaS Business (2017-2022)
        11.7.5 Etrigue Recent Development
    11.8 GreenRope
        11.8.1 GreenRope Company Detail
        11.8.2 GreenRope Business Overview
        11.8.3 GreenRope Marketing SaaS Introduction
        11.8.4 GreenRope Revenue in Marketing SaaS Business (2017-2022)
        11.8.5 GreenRope Recent Development
    11.9 Hatchbuck
        11.9.1 Hatchbuck Company Detail
        11.9.2 Hatchbuck Business Overview
        11.9.3 Hatchbuck Marketing SaaS Introduction
        11.9.4 Hatchbuck Revenue in Marketing SaaS Business (2017-2022)
        11.9.5 Hatchbuck Recent Development
    11.10 HubSpot
        11.10.1 HubSpot Company Detail
        11.10.2 HubSpot Business Overview
        11.10.3 HubSpot Marketing SaaS Introduction
        11.10.4 HubSpot Revenue in Marketing SaaS Business (2017-2022)
        11.10.5 HubSpot Recent Development
    11.11 Infusionsoft
        11.11.1 Infusionsoft Company Detail
        11.11.2 Infusionsoft Business Overview
        11.11.3 Infusionsoft Marketing SaaS Introduction
        11.11.4 Infusionsoft Revenue in Marketing SaaS Business (2017-2022)
        11.11.5 Infusionsoft Recent Development
    11.12 LeadSquared
        11.12.1 LeadSquared Company Detail
        11.12.2 LeadSquared Business Overview
        11.12.3 LeadSquared Marketing SaaS Introduction
        11.12.4 LeadSquared Revenue in Marketing SaaS Business (2017-2022)
        11.12.5 LeadSquared Recent Development
    11.13 Salesfusion
        11.13.1 Salesfusion Company Detail
        11.13.2 Salesfusion Business Overview
        11.13.3 Salesfusion Marketing SaaS Introduction
        11.13.4 Salesfusion Revenue in Marketing SaaS Business (2017-2022)
        11.13.5 Salesfusion Recent Development
    11.14 SAP
        11.14.1 SAP Company Detail
        11.14.2 SAP Business Overview
        11.14.3 SAP Marketing SaaS Introduction
        11.14.4 SAP Revenue in Marketing SaaS Business (2017-2022)
        11.14.5 SAP Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
    13.1 Research Methodology
        13.1.1 Methodology/Research Approach
        13.1.2 Data Source
    13.2 Disclaimer
    13.3 Author Details

List of Tables
    Table 1. Global Marketing SaaS Market Size Growth Rate by Type (US$ Million): 2017 VS 2021 VS 2028
    Table 2. Key Players of Public Cloud
    Table 3. Key Players of Private Cloud
    Table 4. Key Players of Hybrid Cloud
    Table 5. Global Marketing SaaS Market Size Growth by Application (US$ Million): 2017 VS 2021 VS 2028
    Table 6. Global Marketing SaaS Market Size by Region (US$ Million): 2017 VS 2021 VS 2028
    Table 7. Global Marketing SaaS Market Size by Region (2017-2022) & (US$ Million)
    Table 8. Global Marketing SaaS Market Share by Region (2017-2022)
    Table 9. Global Marketing SaaS Forecasted Market Size by Region (2023-2028) & (US$ Million)
    Table 10. Global Marketing SaaS Market Share by Region (2023-2028)
    Table 11. Marketing SaaS Market Trends
    Table 12. Marketing SaaS Market Drivers
    Table 13. Marketing SaaS Market Challenges
    Table 14. Marketing SaaS Market Restraints
    Table 15. Global Marketing SaaS Revenue by Players (2017-2022) & (US$ Million)
    Table 16. Global Marketing SaaS Market Share by Players (2017-2022)
    Table 17. Global Top Marketing SaaS Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing SaaS as of 2021)
    Table 18. Ranking of Global Top Marketing SaaS Companies by Revenue (US$ Million) in 2021
    Table 19. Global 5 Largest Players Market Share by Marketing SaaS Revenue (CR5 and HHI) & (2017-2022)
    Table 20. Key Players Headquarters and Area Served
    Table 21. Key Players Marketing SaaS Product Solution and Service
    Table 22. Date of Enter into Marketing SaaS Market
    Table 23. Mergers & Acquisitions, Expansion Plans
    Table 24. Global Marketing SaaS Market Size by Type (2017-2022) & (US$ Million)
    Table 25. Global Marketing SaaS Revenue Market Share by Type (2017-2022)
    Table 26. Global Marketing SaaS Forecasted Market Size by Type (2023-2028) & (US$ Million)
    Table 27. Global Marketing SaaS Revenue Market Share by Type (2023-2028)
    Table 28. Global Marketing SaaS Market Size by Application (2017-2022) & (US$ Million)
    Table 29. Global Marketing SaaS Revenue Market Share by Application (2017-2022)
    Table 30. Global Marketing SaaS Forecasted Market Size by Application (2023-2028) & (US$ Million)
    Table 31. Global Marketing SaaS Revenue Market Share by Application (2023-2028)
    Table 32. North America Marketing SaaS Market Size by Country (2017-2022) & (US$ Million)
    Table 33. North America Marketing SaaS Market Size by Country (2023-2028) & (US$ Million)
    Table 34. Europe Marketing SaaS Market Size by Country (2017-2022) & (US$ Million)
    Table 35. Europe Marketing SaaS Market Size by Country (2023-2028) & (US$ Million)
    Table 36. Asia-Pacific Marketing SaaS Market Size by Region (2017-2022) & (US$ Million)
    Table 37. Asia-Pacific Marketing SaaS Market Size by Region (2023-2028) & (US$ Million)
    Table 38. Latin America Marketing SaaS Market Size by Country (2017-2022) & (US$ Million)
    Table 39. Latin America Marketing SaaS Market Size by Country (2023-2028) & (US$ Million)
    Table 40. Middle East & Africa Marketing SaaS Market Size by Country (2017-2022) & (US$ Million)
    Table 41. Middle East & Africa Marketing SaaS Market Size by Country (2023-2028) & (US$ Million)
    Table 42. Adobe Systems Company Detail
    Table 43. Adobe Systems Business Overview
    Table 44. Adobe Systems Marketing SaaS Product
    Table 45. Adobe Systems Revenue in Marketing SaaS Business (2017-2022) & (US$ Million)
    Table 46. Adobe Systems Recent Development
    Table 47. Oracle Company Detail
    Table 48. Oracle Business Overview
    Table 49. Oracle Marketing SaaS Product
    Table 50. Oracle Revenue in Marketing SaaS Business (2017-2022) & (US$ Million)
    Table 51. Oracle Recent Development
    Table 52. Salesforce Company Detail
    Table 53. Salesforce Business Overview
    Table 54. Salesforce Marketing SaaS Product
    Table 55. Salesforce Revenue in Marketing SaaS Business (2017-2022) & (US$ Million)
    Table 56. Salesforce Recent Development
    Table 57. IBM Company Detail
    Table 58. IBM Business Overview
    Table 59. IBM Marketing SaaS Product
    Table 60. IBM Revenue in Marketing SaaS Business (2017-2022) & (US$ Million)
    Table 61. IBM Recent Development
    Table 62. Act-On Software Company Detail
    Table 63. Act-On Software Business Overview
    Table 64. Act-On Software Marketing SaaS Product
    Table 65. Act-On Software Revenue in Marketing SaaS Business (2017-2022) & (US$ Million)
    Table 66. Act-On Software Recent Development
    Table 67. Cision Company Detail
    Table 68. Cision Business Overview
    Table 69. Cision Marketing SaaS Product
    Table 70. Cision Revenue in Marketing SaaS Business (2017-2022) & (US$ Million)
    Table 71. Cision Recent Development
    Table 72. Etrigue Company Detail
    Table 73. Etrigue Business Overview
    Table 74. Etrigue Marketing SaaS Product
    Table 75. Etrigue Revenue in Marketing SaaS Business (2017-2022) & (US$ Million)
    Table 76. Etrigue Recent Development
    Table 77. GreenRope Company Detail
    Table 78. GreenRope Business Overview
    Table 79. GreenRope Marketing SaaS Product
    Table 80. GreenRope Revenue in Marketing SaaS Business (2017-2022) & (US$ Million)
    Table 81. GreenRope Recent Development
    Table 82. Hatchbuck Company Detail
    Table 83. Hatchbuck Business Overview
    Table 84. Hatchbuck Marketing SaaS Product
    Table 85. Hatchbuck Revenue in Marketing SaaS Business (2017-2022) & (US$ Million)
    Table 86. Hatchbuck Recent Development
    Table 87. HubSpot Company Detail
    Table 88. HubSpot Business Overview
    Table 89. HubSpot Marketing SaaS Product
    Table 90. HubSpot Revenue in Marketing SaaS Business (2017-2022) & (US$ Million)
    Table 91. HubSpot Recent Development
    Table 92. Infusionsoft Company Detail
    Table 93. Infusionsoft Business Overview
    Table 94. Infusionsoft Marketing SaaSProduct
    Table 95. Infusionsoft Revenue in Marketing SaaS Business (2017-2022) & (US$ Million)
    Table 96. Infusionsoft Recent Development
    Table 97. LeadSquared Company Detail
    Table 98. LeadSquared Business Overview
    Table 99. LeadSquared Marketing SaaSProduct
    Table 100. LeadSquared Revenue in Marketing SaaS Business (2017-2022) & (US$ Million)
    Table 101. LeadSquared Recent Development
    Table 102. Salesfusion Company Detail
    Table 103. Salesfusion Business Overview
    Table 104. Salesfusion Marketing SaaSProduct
    Table 105. Salesfusion Revenue in Marketing SaaS Business (2017-2022) & (US$ Million)
    Table 106. Salesfusion Recent Development
    Table 107. SAP Company Detail
    Table 108. SAP Business Overview
    Table 109. SAP Marketing SaaSProduct
    Table 110. SAP Revenue in Marketing SaaS Business (2017-2022) & (US$ Million)
    Table 111. SAP Recent Development
    Table 112. Research Programs/Design for This Report
    Table 113. Key Data Information from Secondary Sources
    Table 114. Key Data Information from Primary Sources
List of Figures
    Figure 1. Global Marketing SaaS Market Share by Type: 2021 VS 2028
    Figure 2. Public Cloud Features
    Figure 3. Private Cloud Features
    Figure 4. Hybrid Cloud Features
    Figure 5. Global Marketing SaaS Market Share by Application in 2021 & 2028
    Figure 6. B2B Case Studies
    Figure 7. B2C Case Studies
    Figure 8. Marketing SaaS Report Years Considered
    Figure 9. Global Marketing SaaS Market Size (US$ Million), Year-over-Year: 2017-2028
    Figure 10. Global Marketing SaaS Market Size, (US$ Million), 2017 VS 2021 VS 2028
    Figure 11. Global Marketing SaaS Market Share by Region: 2021 VS 2028
    Figure 12. Global Marketing SaaS Market Share by Players in 2021
    Figure 13. Global Top Marketing SaaS Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing SaaS as of 2021)
    Figure 14. The Top 10 and 5 Players Market Share by Marketing SaaS Revenue in 2021
    Figure 15. North America Marketing SaaS Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 16. North America Marketing SaaS Market Share by Country (2017-2028)
    Figure 17. United States Marketing SaaS Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 18. Canada Marketing SaaS Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 19. Europe Marketing SaaS Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 20. Europe Marketing SaaS Market Share by Country (2017-2028)
    Figure 21. Germany Marketing SaaS Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 22. France Marketing SaaS Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 23. U.K. Marketing SaaS Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 24. Italy Marketing SaaS Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 25. Russia Marketing SaaS Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 26. Nordic Countries Marketing SaaS Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 27. Asia-Pacific Marketing SaaS Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 28. Asia-Pacific Marketing SaaS Market Share by Region (2017-2028)
    Figure 29. China Marketing SaaS Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 30. Japan Marketing SaaS Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 31. South Korea Marketing SaaS Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 32. Southeast Asia Marketing SaaS Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 33. India Marketing SaaS Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 34. Australia Marketing SaaS Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 35. Latin America Marketing SaaS Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 36. Latin America Marketing SaaS Market Share by Country (2017-2028)
    Figure 37. Mexico Marketing SaaS Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 38. Brazil Marketing SaaS Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 39. Middle East & Africa Marketing SaaS Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 40. Middle East & Africa Marketing SaaS Market Share by Country (2017-2028)
    Figure 41. Turkey Marketing SaaS Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 42. Saudi Arabia Marketing SaaS Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 43. Adobe Systems Revenue Growth Rate in Marketing SaaS Business (2017-2022)
    Figure 44. Oracle Revenue Growth Rate in Marketing SaaS Business (2017-2022)
    Figure 45. Salesforce Revenue Growth Rate in Marketing SaaS Business (2017-2022)
    Figure 46. IBM Revenue Growth Rate in Marketing SaaS Business (2017-2022)
    Figure 47. Act-On Software Revenue Growth Rate in Marketing SaaS Business (2017-2022)
    Figure 48. Cision Revenue Growth Rate in Marketing SaaS Business (2017-2022)
    Figure 49. Etrigue Revenue Growth Rate in Marketing SaaS Business (2017-2022)
    Figure 50. GreenRope Revenue Growth Rate in Marketing SaaS Business (2017-2022)
    Figure 51. Hatchbuck Revenue Growth Rate in Marketing SaaS Business (2017-2022)
    Figure 52. HubSpot Revenue Growth Rate in Marketing SaaS Business (2017-2022)
    Figure 53. Infusionsoft Revenue Growth Rate in Marketing SaaS Business (2017-2022)
    Figure 54. LeadSquared Revenue Growth Rate in Marketing SaaS Business (2017-2022)
    Figure 55. Salesfusion Revenue Growth Rate in Marketing SaaS Business (2017-2022)
    Figure 56. SAP Revenue Growth Rate in Marketing SaaS Business (2017-2022)
    Figure 57. Bottom-up and Top-down Approaches for This Report
    Figure 58. Data Triangulation
    Figure 59. Key Executives Interviewed
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Companies Included in Reports:
Adobe Systems
Oracle
Salesforce
IBM
Act-On Software
Cision
Etrigue
GreenRope
Hatchbuck
HubSpot
Infusionsoft
LeadSquared
Salesfusion
SAP
Frequently Asked Questions
Marketing SaaS report offers great insights of the market and consumer data and their interpretation through various figures and graphs. Report has embedded global market and regional market deep analysis through various research methodologies. The report also offers great competitor analysis of the industries and highlights the key aspect of their business like success stories, market development and growth rate.
Marketing SaaS report is categorised based on following features:
  1. Global Market Players
  2. Geopolitical regions
  3. Consumer Insights
  4. Technological advancement
  5. Historic and Future Analysis of the Market
Marketing SaaS report is designed on the six basic aspects of analysing the market, which covers the SWOT and SWAR analysis like strength, weakness, opportunity, threat, aspirations and results. This methodology helps investors to reach on to the desired and correct decision to put their capital into the market.

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