Global Audience Analytics Market Research Report 2023

Report ID: 1986450 | Published Date: Jan 2025 | No. of Page: 88 | Base Year: 2024 | Rating: 3.9 | Webstory: Check our Web story
1 Report Overview
    1.1 Study Scope
    1.2 Market Analysis by Type
        1.2.1 Global Audience Analytics Market Size Growth Rate by Type: 2017 VS 2021 VS 2028
        1.2.2 Sales and Marketing Management
        1.2.3 Customer Experience Management
        1.2.4 Competitive Intelligence
    1.3 Market by Application
        1.3.1 Global Audience Analytics Market Share by Application: 2017 VS 2021 VS 2028
        1.3.2 Media and Entertainment
        1.3.3 Retail and Consumer Goods
        1.3.4 Telecommunication and ITES
        1.3.5 Travel and Hospitality
        1.3.6 BFSI
        1.3.7 Healthcare and Life Sciences
        1.3.8 Manufacturing
        1.3.9 Others
    1.4 Study Objectives
    1.5 Years Considered
2 Global Growth Trends
    2.1 Global Audience Analytics Market Perspective (2017-2028)
    2.2 Audience Analytics Growth Trends by Region
        2.2.1 Audience Analytics Market Size by Region: 2017 VS 2021 VS 2028
        2.2.2 Audience Analytics Historic Market Size by Region (2017-2022)
        2.2.3 Audience Analytics Forecasted Market Size by Region (2023-2028)
    2.3 Audience Analytics Market Dynamics
        2.3.1 Audience Analytics Industry Trends
        2.3.2 Audience Analytics Market Drivers
        2.3.3 Audience Analytics Market Challenges
        2.3.4 Audience Analytics Market Restraints
3 Competition Landscape by Key Players
    3.1 Global Top Audience Analytics Players by Revenue
        3.1.1 Global Top Audience Analytics Players by Revenue (2017-2022)
        3.1.2 Global Audience Analytics Revenue Market Share by Players (2017-2022)
    3.2 Global Audience Analytics Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
    3.3 Players Covered: Ranking by Audience Analytics Revenue
    3.4 Global Audience Analytics Market Concentration Ratio
        3.4.1 Global Audience Analytics Market Concentration Ratio (CR5 and HHI)
        3.4.2 Global Top 10 and Top 5 Companies by Audience Analytics Revenue in 2021
    3.5 Audience Analytics Key Players Head office and Area Served
    3.6 Key Players Audience Analytics Product Solution and Service
    3.7 Date of Enter into Audience Analytics Market
    3.8 Mergers & Acquisitions, Expansion Plans
4 Audience Analytics Breakdown Data by Type
    4.1 Global Audience Analytics Historic Market Size by Type (2017-2022)
    4.2 Global Audience Analytics Forecasted Market Size by Type (2023-2028)
5 Audience Analytics Breakdown Data by Application
    5.1 Global Audience Analytics Historic Market Size by Application (2017-2022)
    5.2 Global Audience Analytics Forecasted Market Size by Application (2023-2028)
6 North America
    6.1 North America Audience Analytics Market Size (2017-2028)
    6.2 North America Audience Analytics Market Size by Country (2017-2022)
    6.3 North America Audience Analytics Market Size by Country (2023-2028)
    6.4 United States
    6.5 Canada
7 Europe
    7.1 Europe Audience Analytics Market Size (2017-2028)
    7.2 Europe Audience Analytics Market Size by Country (2017-2022)
    7.3 Europe Audience Analytics Market Size by Country (2023-2028)
    7.4 Germany
    7.5 France
    7.6 U.K.
    7.7 Italy
    7.8 Russia
    7.9 Nordic Countries
8 Asia-Pacific
    8.1 Asia-Pacific Audience Analytics Market Size (2017-2028)
    8.2 Asia-Pacific Audience Analytics Market Size by Country (2017-2022)
    8.3 Asia-Pacific Audience Analytics Market Size by Country (2023-2028)
    8.4 China
    8.5 Japan
    8.6 South Korea
    8.7 Southeast Asia
    8.8 India
    8.9 Australia
9 Latin America
    9.1 Latin America Audience Analytics Market Size (2017-2028)
    9.2 Latin America Audience Analytics Market Size by Country (2017-2022)
    9.3 Latin America Audience Analytics Market Size by Country (2023-2028)
    9.4 Mexico
    9.5 Brazil
10 Middle East & Africa
    10.1 Middle East & Africa Audience Analytics Market Size (2017-2028)
    10.2 Middle East & Africa Audience Analytics Market Size by Country (2017-2022)
    10.3 Middle East & Africa Audience Analytics Market Size by Country (2023-2028)
    10.4 Turkey
    10.5 Saudi Arabia
    10.6 UAE
11 Key Players Profiles
    11.1 Adobe
        11.1.1 Adobe Company Detail
        11.1.2 Adobe Business Overview
        11.1.3 Adobe Audience Analytics Introduction
        11.1.4 Adobe Revenue in Audience Analytics Business (2017-2022)
        11.1.5 Adobe Recent Development
    11.2 IBM
        11.2.1 IBM Company Detail
        11.2.2 IBM Business Overview
        11.2.3 IBM Audience Analytics Introduction
        11.2.4 IBM Revenue in Audience Analytics Business (2017-2022)
        11.2.5 IBM Recent Development
    11.3 Google
        11.3.1 Google Company Detail
        11.3.2 Google Business Overview
        11.3.3 Google Audience Analytics Introduction
        11.3.4 Google Revenue in Audience Analytics Business (2017-2022)
        11.3.5 Google Recent Development
    11.4 Oracle
        11.4.1 Oracle Company Detail
        11.4.2 Oracle Business Overview
        11.4.3 Oracle Audience Analytics Introduction
        11.4.4 Oracle Revenue in Audience Analytics Business (2017-2022)
        11.4.5 Oracle Recent Development
    11.5 SAS
        11.5.1 SAS Company Detail
        11.5.2 SAS Business Overview
        11.5.3 SAS Audience Analytics Introduction
        11.5.4 SAS Revenue in Audience Analytics Business (2017-2022)
        11.5.5 SAS Recent Development
    11.6 Akamai
        11.6.1 Akamai Company Detail
        11.6.2 Akamai Business Overview
        11.6.3 Akamai Audience Analytics Introduction
        11.6.4 Akamai Revenue in Audience Analytics Business (2017-2022)
        11.6.5 Akamai Recent Development
    11.7 Comscore
        11.7.1 Comscore Company Detail
        11.7.2 Comscore Business Overview
        11.7.3 Comscore Audience Analytics Introduction
        11.7.4 Comscore Revenue in Audience Analytics Business (2017-2022)
        11.7.5 Comscore Recent Development
    11.8 Cxense
        11.8.1 Cxense Company Detail
        11.8.2 Cxense Business Overview
        11.8.3 Cxense Audience Analytics Introduction
        11.8.4 Cxense Revenue in Audience Analytics Business (2017-2022)
        11.8.5 Cxense Recent Development
    11.9 Netbase Solutions
        11.9.1 Netbase Solutions Company Detail
        11.9.2 Netbase Solutions Business Overview
        11.9.3 Netbase Solutions Audience Analytics Introduction
        11.9.4 Netbase Solutions Revenue in Audience Analytics Business (2017-2022)
        11.9.5 Netbase Solutions Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
    13.1 Research Methodology
        13.1.1 Methodology/Research Approach
        13.1.2 Data Source
    13.2 Disclaimer
    13.3 Author Details
List of Tables
    Table 1. Global Audience Analytics Market Size Growth Rate by Type (US$ Million): 2017 VS 2021 VS 2028
    Table 2. Key Players of Sales and Marketing Management
    Table 3. Key Players of Customer Experience Management
    Table 4. Key Players of Competitive Intelligence
    Table 5. Global Audience Analytics Market Size Growth by Application (US$ Million): 2017 VS 2021 VS 2028
    Table 6. Global Audience Analytics Market Size by Region (US$ Million): 2017 VS 2021 VS 2028
    Table 7. Global Audience Analytics Market Size by Region (2017-2022) & (US$ Million)
    Table 8. Global Audience Analytics Market Share by Region (2017-2022)
    Table 9. Global Audience Analytics Forecasted Market Size by Region (2023-2028) & (US$ Million)
    Table 10. Global Audience Analytics Market Share by Region (2023-2028)
    Table 11. Audience Analytics Market Trends
    Table 12. Audience Analytics Market Drivers
    Table 13. Audience Analytics Market Challenges
    Table 14. Audience Analytics Market Restraints
    Table 15. Global Audience Analytics Revenue by Players (2017-2022) & (US$ Million)
    Table 16. Global Audience Analytics Market Share by Players (2017-2022)
    Table 17. Global Top Audience Analytics Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Audience Analytics as of 2021)
    Table 18. Ranking of Global Top Audience Analytics Companies by Revenue (US$ Million) in 2021
    Table 19. Global 5 Largest Players Market Share by Audience Analytics Revenue (CR5 and HHI) & (2017-2022)
    Table 20. Key Players Headquarters and Area Served
    Table 21. Key Players Audience Analytics Product Solution and Service
    Table 22. Date of Enter into Audience Analytics Market
    Table 23. Mergers & Acquisitions, Expansion Plans
    Table 24. Global Audience Analytics Market Size by Type (2017-2022) & (US$ Million)
    Table 25. Global Audience Analytics Revenue Market Share by Type (2017-2022)
    Table 26. Global Audience Analytics Forecasted Market Size by Type (2023-2028) & (US$ Million)
    Table 27. Global Audience Analytics Revenue Market Share by Type (2023-2028)
    Table 28. Global Audience Analytics Market Size by Application (2017-2022) & (US$ Million)
    Table 29. Global Audience Analytics Revenue Market Share by Application (2017-2022)
    Table 30. Global Audience Analytics Forecasted Market Size by Application (2023-2028) & (US$ Million)
    Table 31. Global Audience Analytics Revenue Market Share by Application (2023-2028)
    Table 32. North America Audience Analytics Market Size by Country (2017-2022) & (US$ Million)
    Table 33. North America Audience Analytics Market Size by Country (2023-2028) & (US$ Million)
    Table 34. Europe Audience Analytics Market Size by Country (2017-2022) & (US$ Million)
    Table 35. Europe Audience Analytics Market Size by Country (2023-2028) & (US$ Million)
    Table 36. Asia-Pacific Audience Analytics Market Size by Region (2017-2022) & (US$ Million)
    Table 37. Asia-Pacific Audience Analytics Market Size by Region (2023-2028) & (US$ Million)
    Table 38. Latin America Audience Analytics Market Size by Country (2017-2022) & (US$ Million)
    Table 39. Latin America Audience Analytics Market Size by Country (2023-2028) & (US$ Million)
    Table 40. Middle East & Africa Audience Analytics Market Size by Country (2017-2022) & (US$ Million)
    Table 41. Middle East & Africa Audience Analytics Market Size by Country (2023-2028) & (US$ Million)
    Table 42. Adobe Company Detail
    Table 43. Adobe Business Overview
    Table 44. Adobe Audience Analytics Product
    Table 45. Adobe Revenue in Audience Analytics Business (2017-2022) & (US$ Million)
    Table 46. Adobe Recent Development
    Table 47. IBM Company Detail
    Table 48. IBM Business Overview
    Table 49. IBM Audience Analytics Product
    Table 50. IBM Revenue in Audience Analytics Business (2017-2022) & (US$ Million)
    Table 51. IBM Recent Development
    Table 52. Google Company Detail
    Table 53. Google Business Overview
    Table 54. Google Audience Analytics Product
    Table 55. Google Revenue in Audience Analytics Business (2017-2022) & (US$ Million)
    Table 56. Google Recent Development
    Table 57. Oracle Company Detail
    Table 58. Oracle Business Overview
    Table 59. Oracle Audience Analytics Product
    Table 60. Oracle Revenue in Audience Analytics Business (2017-2022) & (US$ Million)
    Table 61. Oracle Recent Development
    Table 62. SAS Company Detail
    Table 63. SAS Business Overview
    Table 64. SAS Audience Analytics Product
    Table 65. SAS Revenue in Audience Analytics Business (2017-2022) & (US$ Million)
    Table 66. SAS Recent Development
    Table 67. Akamai Company Detail
    Table 68. Akamai Business Overview
    Table 69. Akamai Audience Analytics Product
    Table 70. Akamai Revenue in Audience Analytics Business (2017-2022) & (US$ Million)
    Table 71. Akamai Recent Development
    Table 72. Comscore Company Detail
    Table 73. Comscore Business Overview
    Table 74. Comscore Audience Analytics Product
    Table 75. Comscore Revenue in Audience Analytics Business (2017-2022) & (US$ Million)
    Table 76. Comscore Recent Development
    Table 77. Cxense Company Detail
    Table 78. Cxense Business Overview
    Table 79. Cxense Audience Analytics Product
    Table 80. Cxense Revenue in Audience Analytics Business (2017-2022) & (US$ Million)
    Table 81. Cxense Recent Development
    Table 82. Netbase Solutions Company Detail
    Table 83. Netbase Solutions Business Overview
    Table 84. Netbase Solutions Audience Analytics Product
    Table 85. Netbase Solutions Revenue in Audience Analytics Business (2017-2022) & (US$ Million)
    Table 86. Netbase Solutions Recent Development
    Table 87. Research Programs/Design for This Report
    Table 88. Key Data Information from Secondary Sources
    Table 89. Key Data Information from Primary Sources
List of Figures
    Figure 1. Global Audience Analytics Market Share by Type: 2021 VS 2028
    Figure 2. Sales and Marketing Management Features
    Figure 3. Customer Experience Management Features
    Figure 4. Competitive Intelligence Features
    Figure 5. Global Audience Analytics Market Share by Application in 2021 & 2028
    Figure 6. Media and Entertainment Case Studies
    Figure 7. Retail and Consumer Goods Case Studies
    Figure 8. Telecommunication and ITES Case Studies
    Figure 9. Travel and Hospitality Case Studies
    Figure 10. BFSI Case Studies
    Figure 11. Healthcare and Life Sciences Case Studies
    Figure 12. Manufacturing Case Studies
    Figure 13. Others Case Studies
    Figure 14. Audience Analytics Report Years Considered
    Figure 15. Global Audience Analytics Market Size (US$ Million), Year-over-Year: 2017-2028
    Figure 16. Global Audience Analytics Market Size, (US$ Million), 2017 VS 2021 VS 2028
    Figure 17. Global Audience Analytics Market Share by Region: 2021 VS 2028
    Figure 18. Global Audience Analytics Market Share by Players in 2021
    Figure 19. Global Top Audience Analytics Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Audience Analytics as of 2021)
    Figure 20. The Top 10 and 5 Players Market Share by Audience Analytics Revenue in 2021
    Figure 21. North America Audience Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 22. North America Audience Analytics Market Share by Country (2017-2028)
    Figure 23. United States Audience Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 24. Canada Audience Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 25. Europe Audience Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 26. Europe Audience Analytics Market Share by Country (2017-2028)
    Figure 27. Germany Audience Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 28. France Audience Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 29. U.K. Audience Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 30. Italy Audience Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 31. Russia Audience Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 32. Nordic Countries Audience Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 33. Asia-Pacific Audience Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 34. Asia-Pacific Audience Analytics Market Share by Region (2017-2028)
    Figure 35. China Audience Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 36. Japan Audience Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 37. South Korea Audience Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 38. Southeast Asia Audience Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 39. India Audience Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 40. Australia Audience Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 41. Latin America Audience Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 42. Latin America Audience Analytics Market Share by Country (2017-2028)
    Figure 43. Mexico Audience Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 44. Brazil Audience Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 45. Middle East & Africa Audience Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 46. Middle East & Africa Audience Analytics Market Share by Country (2017-2028)
    Figure 47. Turkey Audience Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 48. Saudi Arabia Audience Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 49. Adobe Revenue Growth Rate in Audience Analytics Business (2017-2022)
    Figure 50. IBM Revenue Growth Rate in Audience Analytics Business (2017-2022)
    Figure 51. Google Revenue Growth Rate in Audience Analytics Business (2017-2022)
    Figure 52. Oracle Revenue Growth Rate in Audience Analytics Business (2017-2022)
    Figure 53. SAS Revenue Growth Rate in Audience Analytics Business (2017-2022)
    Figure 54. Akamai Revenue Growth Rate in Audience Analytics Business (2017-2022)
    Figure 55. Comscore Revenue Growth Rate in Audience Analytics Business (2017-2022)
    Figure 56. Cxense Revenue Growth Rate in Audience Analytics Business (2017-2022)
    Figure 57. Netbase Solutions Revenue Growth Rate in Audience Analytics Business (2017-2022)
    Figure 58. Bottom-up and Top-down Approaches for This Report
    Figure 59. Data Triangulation
    Figure 60. Key Executives Interviewed
Please ask for List of Figures. Request Sample Report
Companies Included in Reports:
Adobe
IBM
Google
Oracle
SAS
Akamai
Comscore
Cxense
Netbase Solutions
Frequently Asked Questions
Audience Analytics report offers great insights of the market and consumer data and their interpretation through various figures and graphs. Report has embedded global market and regional market deep analysis through various research methodologies. The report also offers great competitor analysis of the industries and highlights the key aspect of their business like success stories, market development and growth rate.
Audience Analytics report is categorised based on following features:
  1. Global Market Players
  2. Geopolitical regions
  3. Consumer Insights
  4. Technological advancement
  5. Historic and Future Analysis of the Market
Audience Analytics report is designed on the six basic aspects of analysing the market, which covers the SWOT and SWAR analysis like strength, weakness, opportunity, threat, aspirations and results. This methodology helps investors to reach on to the desired and correct decision to put their capital into the market.

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