Global Proximity Marketing Market Research Report 2024

Report ID: 1914824 | Published Date: Jan 2025 | No. of Page: 87 | Base Year: 2024 | Rating: 4.6 | Webstory: Check our Web story
1 Report Overview
    1.1 Study Scope
    1.2 Market Analysis by Type
        1.2.1 Global Proximity Marketing Market Size Growth Rate by Type: 2017 VS 2021 VS 2028
        1.2.2 Wi-Fi
        1.2.3 BLE Beacon
        1.2.4 Near Field Communication (NFC)
        1.2.5 GPS Geofencing
        1.2.6 Others
    1.3 Market by Application
        1.3.1 Global Proximity Marketing Market Share by Application: 2017 VS 2021 VS 2028
        1.3.2 Retail & E-Commerce
        1.3.3 Healthcare
        1.3.4 Infrastructural
        1.3.5 BFSI
        1.3.6 Others
    1.4 Study Objectives
    1.5 Years Considered
2 Global Growth Trends
    2.1 Global Proximity Marketing Market Perspective (2017-2028)
    2.2 Proximity Marketing Growth Trends by Region
        2.2.1 Proximity Marketing Market Size by Region: 2017 VS 2021 VS 2028
        2.2.2 Proximity Marketing Historic Market Size by Region (2017-2022)
        2.2.3 Proximity Marketing Forecasted Market Size by Region (2023-2028)
    2.3 Proximity Marketing Market Dynamics
        2.3.1 Proximity Marketing Industry Trends
        2.3.2 Proximity Marketing Market Drivers
        2.3.3 Proximity Marketing Market Challenges
        2.3.4 Proximity Marketing Market Restraints
3 Competition Landscape by Key Players
    3.1 Global Top Proximity Marketing Players by Revenue
        3.1.1 Global Top Proximity Marketing Players by Revenue (2017-2022)
        3.1.2 Global Proximity Marketing Revenue Market Share by Players (2017-2022)
    3.2 Global Proximity Marketing Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
    3.3 Players Covered: Ranking by Proximity Marketing Revenue
    3.4 Global Proximity Marketing Market Concentration Ratio
        3.4.1 Global Proximity Marketing Market Concentration Ratio (CR5 and HHI)
        3.4.2 Global Top 10 and Top 5 Companies by Proximity Marketing Revenue in 2021
    3.5 Proximity Marketing Key Players Head office and Area Served
    3.6 Key Players Proximity Marketing Product Solution and Service
    3.7 Date of Enter into Proximity Marketing Market
    3.8 Mergers & Acquisitions, Expansion Plans
4 Proximity Marketing Breakdown Data by Type
    4.1 Global Proximity Marketing Historic Market Size by Type (2017-2022)
    4.2 Global Proximity Marketing Forecasted Market Size by Type (2023-2028)
5 Proximity Marketing Breakdown Data by Application
    5.1 Global Proximity Marketing Historic Market Size by Application (2017-2022)
    5.2 Global Proximity Marketing Forecasted Market Size by Application (2023-2028)
6 North America
    6.1 North America Proximity Marketing Market Size (2017-2028)
    6.2 North America Proximity Marketing Market Size by Country (2017-2022)
    6.3 North America Proximity Marketing Market Size by Country (2023-2028)
    6.4 United States
    6.5 Canada
7 Europe
    7.1 Europe Proximity Marketing Market Size (2017-2028)
    7.2 Europe Proximity Marketing Market Size by Country (2017-2022)
    7.3 Europe Proximity Marketing Market Size by Country (2023-2028)
    7.4 Germany
    7.5 France
    7.6 U.K.
    7.7 Italy
    7.8 Russia
    7.9 Nordic Countries
8 Asia-Pacific
    8.1 Asia-Pacific Proximity Marketing Market Size (2017-2028)
    8.2 Asia-Pacific Proximity Marketing Market Size by Country (2017-2022)
    8.3 Asia-Pacific Proximity Marketing Market Size by Country (2023-2028)
    8.4 China
    8.5 Japan
    8.6 South Korea
    8.7 Southeast Asia
    8.8 India
    8.9 Australia
9 Latin America
    9.1 Latin America Proximity Marketing Market Size (2017-2028)
    9.2 Latin America Proximity Marketing Market Size by Country (2017-2022)
    9.3 Latin America Proximity Marketing Market Size by Country (2023-2028)
    9.4 Mexico
    9.5 Brazil
10 Middle East & Africa
    10.1 Middle East & Africa Proximity Marketing Market Size (2017-2028)
    10.2 Middle East & Africa Proximity Marketing Market Size by Country (2017-2022)
    10.3 Middle East & Africa Proximity Marketing Market Size by Country (2023-2028)
    10.4 Turkey
    10.5 Saudi Arabia
    10.6 UAE
11 Key Players Profiles
    11.1 Google
        11.1.1 Google Company Detail
        11.1.2 Google Business Overview
        11.1.3 Google Proximity Marketing Introduction
        11.1.4 Google Revenue in Proximity Marketing Business (2017-2022)
        11.1.5 Google Recent Development
    11.2 Microsoft
        11.2.1 Microsoft Company Detail
        11.2.2 Microsoft Business Overview
        11.2.3 Microsoft Proximity Marketing Introduction
        11.2.4 Microsoft Revenue in Proximity Marketing Business (2017-2022)
        11.2.5 Microsoft Recent Development
    11.3 Apple
        11.3.1 Apple Company Detail
        11.3.2 Apple Business Overview
        11.3.3 Apple Proximity Marketing Introduction
        11.3.4 Apple Revenue in Proximity Marketing Business (2017-2022)
        11.3.5 Apple Recent Development
    11.4 Zebra Technologies
        11.4.1 Zebra Technologies Company Detail
        11.4.2 Zebra Technologies Business Overview
        11.4.3 Zebra Technologies Proximity Marketing Introduction
        11.4.4 Zebra Technologies Revenue in Proximity Marketing Business (2017-2022)
        11.4.5 Zebra Technologies Recent Development
    11.5 Qualcomm
        11.5.1 Qualcomm Company Detail
        11.5.2 Qualcomm Business Overview
        11.5.3 Qualcomm Proximity Marketing Introduction
        11.5.4 Qualcomm Revenue in Proximity Marketing Business (2017-2022)
        11.5.5 Qualcomm Recent Development
    11.6 Inmarket
        11.6.1 Inmarket Company Detail
        11.6.2 Inmarket Business Overview
        11.6.3 Inmarket Proximity Marketing Introduction
        11.6.4 Inmarket Revenue in Proximity Marketing Business (2017-2022)
        11.6.5 Inmarket Recent Development
    11.7 Swirl Networks
        11.7.1 Swirl Networks Company Detail
        11.7.2 Swirl Networks Business Overview
        11.7.3 Swirl Networks Proximity Marketing Introduction
        11.7.4 Swirl Networks Revenue in Proximity Marketing Business (2017-2022)
        11.7.5 Swirl Networks Recent Development
    11.8 Shopkick
        11.8.1 Shopkick Company Detail
        11.8.2 Shopkick Business Overview
        11.8.3 Shopkick Proximity Marketing Introduction
        11.8.4 Shopkick Revenue in Proximity Marketing Business (2017-2022)
        11.8.5 Shopkick Recent Development
    11.9 Estimote
        11.9.1 Estimote Company Detail
        11.9.2 Estimote Business Overview
        11.9.3 Estimote Proximity Marketing Introduction
        11.9.4 Estimote Revenue in Proximity Marketing Business (2017-2022)
        11.9.5 Estimote Recent Development
    11.10 Unacast
        11.10.1 Unacast Company Detail
        11.10.2 Unacast Business Overview
        11.10.3 Unacast Proximity Marketing Introduction
        11.10.4 Unacast Revenue in Proximity Marketing Business (2017-2022)
        11.10.5 Unacast Recent Development
    11.11 Bluvision
        11.11.1 Bluvision Company Detail
        11.11.2 Bluvision Business Overview
        11.11.3 Bluvision Proximity Marketing Introduction
        11.11.4 Bluvision Revenue in Proximity Marketing Business (2017-2022)
        11.11.5 Bluvision Recent Development
    11.12 Roximity
        11.12.1 Roximity Company Detail
        11.12.2 Roximity Business Overview
        11.12.3 Roximity Proximity Marketing Introduction
        11.12.4 Roximity Revenue in Proximity Marketing Business (2017-2022)
        11.12.5 Roximity Recent Development
    11.13 Proxama
        11.13.1 Proxama Company Detail
        11.13.2 Proxama Business Overview
        11.13.3 Proxama Proximity Marketing Introduction
        11.13.4 Proxama Revenue in Proximity Marketing Business (2017-2022)
        11.13.5 Proxama Recent Development
    11.14 Scanbuy
        11.14.1 Scanbuy Company Detail
        11.14.2 Scanbuy Business Overview
        11.14.3 Scanbuy Proximity Marketing Introduction
        11.14.4 Scanbuy Revenue in Proximity Marketing Business (2017-2022)
        11.14.5 Scanbuy Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
    13.1 Research Methodology
        13.1.1 Methodology/Research Approach
        13.1.2 Data Source
    13.2 Disclaimer
    13.3 Author Details
List of Tables
    Table 1. Global Proximity Marketing Market Size Growth Rate by Type (US$ Million): 2017 VS 2021 VS 2028
    Table 2. Key Players of Wi-Fi
    Table 3. Key Players of BLE Beacon
    Table 4. Key Players of Near Field Communication (NFC)
    Table 5. Key Players of GPS Geofencing
    Table 6. Key Players of Others
    Table 7. Global Proximity Marketing Market Size Growth by Application (US$ Million): 2017 VS 2021 VS 2028
    Table 8. Global Proximity Marketing Market Size by Region (US$ Million): 2017 VS 2021 VS 2028
    Table 9. Global Proximity Marketing Market Size by Region (2017-2022) & (US$ Million)
    Table 10. Global Proximity Marketing Market Share by Region (2017-2022)
    Table 11. Global Proximity Marketing Forecasted Market Size by Region (2023-2028) & (US$ Million)
    Table 12. Global Proximity Marketing Market Share by Region (2023-2028)
    Table 13. Proximity Marketing Market Trends
    Table 14. Proximity Marketing Market Drivers
    Table 15. Proximity Marketing Market Challenges
    Table 16. Proximity Marketing Market Restraints
    Table 17. Global Proximity Marketing Revenue by Players (2017-2022) & (US$ Million)
    Table 18. Global Proximity Marketing Market Share by Players (2017-2022)
    Table 19. Global Top Proximity Marketing Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Proximity Marketing as of 2021)
    Table 20. Ranking of Global Top Proximity Marketing Companies by Revenue (US$ Million) in 2021
    Table 21. Global 5 Largest Players Market Share by Proximity Marketing Revenue (CR5 and HHI) & (2017-2022)
    Table 22. Key Players Headquarters and Area Served
    Table 23. Key Players Proximity Marketing Product Solution and Service
    Table 24. Date of Enter into Proximity Marketing Market
    Table 25. Mergers & Acquisitions, Expansion Plans
    Table 26. Global Proximity Marketing Market Size by Type (2017-2022) & (US$ Million)
    Table 27. Global Proximity Marketing Revenue Market Share by Type (2017-2022)
    Table 28. Global Proximity Marketing Forecasted Market Size by Type (2023-2028) & (US$ Million)
    Table 29. Global Proximity Marketing Revenue Market Share by Type (2023-2028)
    Table 30. Global Proximity Marketing Market Size by Application (2017-2022) & (US$ Million)
    Table 31. Global Proximity Marketing Revenue Market Share by Application (2017-2022)
    Table 32. Global Proximity Marketing Forecasted Market Size by Application (2023-2028) & (US$ Million)
    Table 33. Global Proximity Marketing Revenue Market Share by Application (2023-2028)
    Table 34. North America Proximity Marketing Market Size by Country (2017-2022) & (US$ Million)
    Table 35. North America Proximity Marketing Market Size by Country (2023-2028) & (US$ Million)
    Table 36. Europe Proximity Marketing Market Size by Country (2017-2022) & (US$ Million)
    Table 37. Europe Proximity Marketing Market Size by Country (2023-2028) & (US$ Million)
    Table 38. Asia-Pacific Proximity Marketing Market Size by Region (2017-2022) & (US$ Million)
    Table 39. Asia-Pacific Proximity Marketing Market Size by Region (2023-2028) & (US$ Million)
    Table 40. Latin America Proximity Marketing Market Size by Country (2017-2022) & (US$ Million)
    Table 41. Latin America Proximity Marketing Market Size by Country (2023-2028) & (US$ Million)
    Table 42. Middle East & Africa Proximity Marketing Market Size by Country (2017-2022) & (US$ Million)
    Table 43. Middle East & Africa Proximity Marketing Market Size by Country (2023-2028) & (US$ Million)
    Table 44. Google Company Detail
    Table 45. Google Business Overview
    Table 46. Google Proximity Marketing Product
    Table 47. Google Revenue in Proximity Marketing Business (2017-2022) & (US$ Million)
    Table 48. Google Recent Development
    Table 49. Microsoft Company Detail
    Table 50. Microsoft Business Overview
    Table 51. Microsoft Proximity Marketing Product
    Table 52. Microsoft Revenue in Proximity Marketing Business (2017-2022) & (US$ Million)
    Table 53. Microsoft Recent Development
    Table 54. Apple Company Detail
    Table 55. Apple Business Overview
    Table 56. Apple Proximity Marketing Product
    Table 57. Apple Revenue in Proximity Marketing Business (2017-2022) & (US$ Million)
    Table 58. Apple Recent Development
    Table 59. Zebra Technologies Company Detail
    Table 60. Zebra Technologies Business Overview
    Table 61. Zebra Technologies Proximity Marketing Product
    Table 62. Zebra Technologies Revenue in Proximity Marketing Business (2017-2022) & (US$ Million)
    Table 63. Zebra Technologies Recent Development
    Table 64. Qualcomm Company Detail
    Table 65. Qualcomm Business Overview
    Table 66. Qualcomm Proximity Marketing Product
    Table 67. Qualcomm Revenue in Proximity Marketing Business (2017-2022) & (US$ Million)
    Table 68. Qualcomm Recent Development
    Table 69. Inmarket Company Detail
    Table 70. Inmarket Business Overview
    Table 71. Inmarket Proximity Marketing Product
    Table 72. Inmarket Revenue in Proximity Marketing Business (2017-2022) & (US$ Million)
    Table 73. Inmarket Recent Development
    Table 74. Swirl Networks Company Detail
    Table 75. Swirl Networks Business Overview
    Table 76. Swirl Networks Proximity Marketing Product
    Table 77. Swirl Networks Revenue in Proximity Marketing Business (2017-2022) & (US$ Million)
    Table 78. Swirl Networks Recent Development
    Table 79. Shopkick Company Detail
    Table 80. Shopkick Business Overview
    Table 81. Shopkick Proximity Marketing Product
    Table 82. Shopkick Revenue in Proximity Marketing Business (2017-2022) & (US$ Million)
    Table 83. Shopkick Recent Development
    Table 84. Estimote Company Detail
    Table 85. Estimote Business Overview
    Table 86. Estimote Proximity Marketing Product
    Table 87. Estimote Revenue in Proximity Marketing Business (2017-2022) & (US$ Million)
    Table 88. Estimote Recent Development
    Table 89. Unacast Company Detail
    Table 90. Unacast Business Overview
    Table 91. Unacast Proximity Marketing Product
    Table 92. Unacast Revenue in Proximity Marketing Business (2017-2022) & (US$ Million)
    Table 93. Unacast Recent Development
    Table 94. Bluvision Company Detail
    Table 95. Bluvision Business Overview
    Table 96. Bluvision Proximity MarketingProduct
    Table 97. Bluvision Revenue in Proximity Marketing Business (2017-2022) & (US$ Million)
    Table 98. Bluvision Recent Development
    Table 99. Roximity Company Detail
    Table 100. Roximity Business Overview
    Table 101. Roximity Proximity MarketingProduct
    Table 102. Roximity Revenue in Proximity Marketing Business (2017-2022) & (US$ Million)
    Table 103. Roximity Recent Development
    Table 104. Proxama Company Detail
    Table 105. Proxama Business Overview
    Table 106. Proxama Proximity MarketingProduct
    Table 107. Proxama Revenue in Proximity Marketing Business (2017-2022) & (US$ Million)
    Table 108. Proxama Recent Development
    Table 109. Scanbuy Company Detail
    Table 110. Scanbuy Business Overview
    Table 111. Scanbuy Proximity MarketingProduct
    Table 112. Scanbuy Revenue in Proximity Marketing Business (2017-2022) & (US$ Million)
    Table 113. Scanbuy Recent Development
    Table 114. Research Programs/Design for This Report
    Table 115. Key Data Information from Secondary Sources
    Table 116. Key Data Information from Primary Sources
List of Figures
    Figure 1. Global Proximity Marketing Market Share by Type: 2021 VS 2028
    Figure 2. Wi-Fi Features
    Figure 3. BLE Beacon Features
    Figure 4. Near Field Communication (NFC) Features
    Figure 5. GPS Geofencing Features
    Figure 6. Others Features
    Figure 7. Global Proximity Marketing Market Share by Application in 2021 & 2028
    Figure 8. Retail & E-Commerce Case Studies
    Figure 9. Healthcare Case Studies
    Figure 10. Infrastructural Case Studies
    Figure 11. BFSI Case Studies
    Figure 12. Others Case Studies
    Figure 13. Proximity Marketing Report Years Considered
    Figure 14. Global Proximity Marketing Market Size (US$ Million), Year-over-Year: 2017-2028
    Figure 15. Global Proximity Marketing Market Size, (US$ Million), 2017 VS 2021 VS 2028
    Figure 16. Global Proximity Marketing Market Share by Region: 2021 VS 2028
    Figure 17. Global Proximity Marketing Market Share by Players in 2021
    Figure 18. Global Top Proximity Marketing Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Proximity Marketing as of 2021)
    Figure 19. The Top 10 and 5 Players Market Share by Proximity Marketing Revenue in 2021
    Figure 20. North America Proximity Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 21. North America Proximity Marketing Market Share by Country (2017-2028)
    Figure 22. United States Proximity Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 23. Canada Proximity Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 24. Europe Proximity Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 25. Europe Proximity Marketing Market Share by Country (2017-2028)
    Figure 26. Germany Proximity Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 27. France Proximity Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 28. U.K. Proximity Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 29. Italy Proximity Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 30. Russia Proximity Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 31. Nordic Countries Proximity Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 32. Asia-Pacific Proximity Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 33. Asia-Pacific Proximity Marketing Market Share by Region (2017-2028)
    Figure 34. China Proximity Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 35. Japan Proximity Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 36. South Korea Proximity Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 37. Southeast Asia Proximity Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 38. India Proximity Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 39. Australia Proximity Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 40. Latin America Proximity Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 41. Latin America Proximity Marketing Market Share by Country (2017-2028)
    Figure 42. Mexico Proximity Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 43. Brazil Proximity Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 44. Middle East & Africa Proximity Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 45. Middle East & Africa Proximity Marketing Market Share by Country (2017-2028)
    Figure 46. Turkey Proximity Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 47. Saudi Arabia Proximity Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 48. Google Revenue Growth Rate in Proximity Marketing Business (2017-2022)
    Figure 49. Microsoft Revenue Growth Rate in Proximity Marketing Business (2017-2022)
    Figure 50. Apple Revenue Growth Rate in Proximity Marketing Business (2017-2022)
    Figure 51. Zebra Technologies Revenue Growth Rate in Proximity Marketing Business (2017-2022)
    Figure 52. Qualcomm Revenue Growth Rate in Proximity Marketing Business (2017-2022)
    Figure 53. Inmarket Revenue Growth Rate in Proximity Marketing Business (2017-2022)
    Figure 54. Swirl Networks Revenue Growth Rate in Proximity Marketing Business (2017-2022)
    Figure 55. Shopkick Revenue Growth Rate in Proximity Marketing Business (2017-2022)
    Figure 56. Estimote Revenue Growth Rate in Proximity Marketing Business (2017-2022)
    Figure 57. Unacast Revenue Growth Rate in Proximity Marketing Business (2017-2022)
    Figure 58. Bluvision Revenue Growth Rate in Proximity Marketing Business (2017-2022)
    Figure 59. Roximity Revenue Growth Rate in Proximity Marketing Business (2017-2022)
    Figure 60. Proxama Revenue Growth Rate in Proximity Marketing Business (2017-2022)
    Figure 61. Scanbuy Revenue Growth Rate in Proximity Marketing Business (2017-2022)
    Figure 62. Bottom-up and Top-down Approaches for This Report
    Figure 63. Data Triangulation
    Figure 64. Key Executives Interviewed
Please ask for List of Figures. Request Sample Report
Companies Included in Reports:
Google
Microsoft
Apple
Zebra Technologies
Qualcomm
Inmarket
Swirl Networks
Shopkick
Estimote
Unacast
Bluvision
Roximity
Proxama
Scanbuy
Frequently Asked Questions
Proximity Marketing report offers great insights of the market and consumer data and their interpretation through various figures and graphs. Report has embedded global market and regional market deep analysis through various research methodologies. The report also offers great competitor analysis of the industries and highlights the key aspect of their business like success stories, market development and growth rate.
Proximity Marketing report is categorised based on following features:
  1. Global Market Players
  2. Geopolitical regions
  3. Consumer Insights
  4. Technological advancement
  5. Historic and Future Analysis of the Market
Proximity Marketing report is designed on the six basic aspects of analysing the market, which covers the SWOT and SWAR analysis like strength, weakness, opportunity, threat, aspirations and results. This methodology helps investors to reach on to the desired and correct decision to put their capital into the market.

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