Global Key Account Marketing Market Research Report 2023

Report ID: 1896285 | Published Date: Jan 2025 | No. of Page: 86 | Base Year: 2024 | Rating: 4.4 | Webstory: Check our Web story
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1 Report Overview
    1.1 Study Scope
    1.2 Market Analysis by Type
        1.2.1 Global Key Account Marketing Market Size Growth Rate by Type: 2017 VS 2021 VS 2028
        1.2.2 Account-Based Execution Software
        1.2.3 Account-Based Reporting Software
        1.2.4 Marketing Account Intelligence Software
        1.2.5 Marketing Account Management Software
    1.3 Market by Application
        1.3.1 Global Key Account Marketing Market Share by Application: 2017 VS 2021 VS 2028
        1.3.2 Large Enterprises
        1.3.3 SMEs
    1.4 Study Objectives
    1.5 Years Considered
2 Global Growth Trends
    2.1 Global Key Account Marketing Market Perspective (2017-2028)
    2.2 Key Account Marketing Growth Trends by Region
        2.2.1 Key Account Marketing Market Size by Region: 2017 VS 2021 VS 2028
        2.2.2 Key Account Marketing Historic Market Size by Region (2017-2022)
        2.2.3 Key Account Marketing Forecasted Market Size by Region (2023-2028)
    2.3 Key Account Marketing Market Dynamics
        2.3.1 Key Account Marketing Industry Trends
        2.3.2 Key Account Marketing Market Drivers
        2.3.3 Key Account Marketing Market Challenges
        2.3.4 Key Account Marketing Market Restraints
3 Competition Landscape by Key Players
    3.1 Global Top Key Account Marketing Players by Revenue
        3.1.1 Global Top Key Account Marketing Players by Revenue (2017-2022)
        3.1.2 Global Key Account Marketing Revenue Market Share by Players (2017-2022)
    3.2 Global Key Account Marketing Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
    3.3 Players Covered: Ranking by Key Account Marketing Revenue
    3.4 Global Key Account Marketing Market Concentration Ratio
        3.4.1 Global Key Account Marketing Market Concentration Ratio (CR5 and HHI)
        3.4.2 Global Top 10 and Top 5 Companies by Key Account Marketing Revenue in 2021
    3.5 Key Account Marketing Key Players Head office and Area Served
    3.6 Key Players Key Account Marketing Product Solution and Service
    3.7 Date of Enter into Key Account Marketing Market
    3.8 Mergers & Acquisitions, Expansion Plans
4 Key Account Marketing Breakdown Data by Type
    4.1 Global Key Account Marketing Historic Market Size by Type (2017-2022)
    4.2 Global Key Account Marketing Forecasted Market Size by Type (2023-2028)
5 Key Account Marketing Breakdown Data by Application
    5.1 Global Key Account Marketing Historic Market Size by Application (2017-2022)
    5.2 Global Key Account Marketing Forecasted Market Size by Application (2023-2028)
6 North America
    6.1 North America Key Account Marketing Market Size (2017-2028)
    6.2 North America Key Account Marketing Market Size by Country (2017-2022)
    6.3 North America Key Account Marketing Market Size by Country (2023-2028)
    6.4 United States
    6.5 Canada
7 Europe
    7.1 Europe Key Account Marketing Market Size (2017-2028)
    7.2 Europe Key Account Marketing Market Size by Country (2017-2022)
    7.3 Europe Key Account Marketing Market Size by Country (2023-2028)
    7.4 Germany
    7.5 France
    7.6 U.K.
    7.7 Italy
    7.8 Russia
    7.9 Nordic Countries
8 Asia-Pacific
    8.1 Asia-Pacific Key Account Marketing Market Size (2017-2028)
    8.2 Asia-Pacific Key Account Marketing Market Size by Country (2017-2022)
    8.3 Asia-Pacific Key Account Marketing Market Size by Country (2023-2028)
    8.4 China
    8.5 Japan
    8.6 South Korea
    8.7 Southeast Asia
    8.8 India
    8.9 Australia
9 Latin America
    9.1 Latin America Key Account Marketing Market Size (2017-2028)
    9.2 Latin America Key Account Marketing Market Size by Country (2017-2022)
    9.3 Latin America Key Account Marketing Market Size by Country (2023-2028)
    9.4 Mexico
    9.5 Brazil
10 Middle East & Africa
    10.1 Middle East & Africa Key Account Marketing Market Size (2017-2028)
    10.2 Middle East & Africa Key Account Marketing Market Size by Country (2017-2022)
    10.3 Middle East & Africa Key Account Marketing Market Size by Country (2023-2028)
    10.4 Turkey
    10.5 Saudi Arabia
    10.6 UAE
11 Key Players Profiles
    11.1 Terminus ABM Platform
        11.1.1 Terminus ABM Platform Company Detail
        11.1.2 Terminus ABM Platform Business Overview
        11.1.3 Terminus ABM Platform Key Account Marketing Introduction
        11.1.4 Terminus ABM Platform Revenue in Key Account Marketing Business (2017-2022)
        11.1.5 Terminus ABM Platform Recent Development
    11.2 Sendoso
        11.2.1 Sendoso Company Detail
        11.2.2 Sendoso Business Overview
        11.2.3 Sendoso Key Account Marketing Introduction
        11.2.4 Sendoso Revenue in Key Account Marketing Business (2017-2022)
        11.2.5 Sendoso Recent Development
    11.3 Engagio ABM Platform
        11.3.1 Engagio ABM Platform Company Detail
        11.3.2 Engagio ABM Platform Business Overview
        11.3.3 Engagio ABM Platform Key Account Marketing Introduction
        11.3.4 Engagio ABM Platform Revenue in Key Account Marketing Business (2017-2022)
        11.3.5 Engagio ABM Platform Recent Development
    11.4 Printfection
        11.4.1 Printfection Company Detail
        11.4.2 Printfection Business Overview
        11.4.3 Printfection Key Account Marketing Introduction
        11.4.4 Printfection Revenue in Key Account Marketing Business (2017-2022)
        11.4.5 Printfection Recent Development
    11.5 Metadata.io
        11.5.1 Metadata.io Company Detail
        11.5.2 Metadata.io Business Overview
        11.5.3 Metadata.io Key Account Marketing Introduction
        11.5.4 Metadata.io Revenue in Key Account Marketing Business (2017-2022)
        11.5.5 Metadata.io Recent Development
    11.6 PFL
        11.6.1 PFL Company Detail
        11.6.2 PFL Business Overview
        11.6.3 PFL Key Account Marketing Introduction
        11.6.4 PFL Revenue in Key Account Marketing Business (2017-2022)
        11.6.5 PFL Recent Development
    11.7 Marketo
        11.7.1 Marketo Company Detail
        11.7.2 Marketo Business Overview
        11.7.3 Marketo Key Account Marketing Introduction
        11.7.4 Marketo Revenue in Key Account Marketing Business (2017-2022)
        11.7.5 Marketo Recent Development
    11.8 LeanData
        11.8.1 LeanData Company Detail
        11.8.2 LeanData Business Overview
        11.8.3 LeanData Key Account Marketing Introduction
        11.8.4 LeanData Revenue in Key Account Marketing Business (2017-2022)
        11.8.5 LeanData Recent Development
    11.9 Groove
        11.9.1 Groove Company Detail
        11.9.2 Groove Business Overview
        11.9.3 Groove Key Account Marketing Introduction
        11.9.4 Groove Revenue in Key Account Marketing Business (2017-2022)
        11.9.5 Groove Recent Development
    11.10 Bizible
        11.10.1 Bizible Company Detail
        11.10.2 Bizible Business Overview
        11.10.3 Bizible Key Account Marketing Introduction
        11.10.4 Bizible Revenue in Key Account Marketing Business (2017-2022)
        11.10.5 Bizible Recent Development
    11.11 DiscoverOrg
        11.11.1 DiscoverOrg Company Detail
        11.11.2 DiscoverOrg Business Overview
        11.11.3 DiscoverOrg Key Account Marketing Introduction
        11.11.4 DiscoverOrg Revenue in Key Account Marketing Business (2017-2022)
        11.11.5 DiscoverOrg Recent Development
    11.12 Adapt
        11.12.1 Adapt Company Detail
        11.12.2 Adapt Business Overview
        11.12.3 Adapt Key Account Marketing Introduction
        11.12.4 Adapt Revenue in Key Account Marketing Business (2017-2022)
        11.12.5 Adapt Recent Development
    11.13 Act-On
        11.13.1 Act-On Company Detail
        11.13.2 Act-On Business Overview
        11.13.3 Act-On Key Account Marketing Introduction
        11.13.4 Act-On Revenue in Key Account Marketing Business (2017-2022)
        11.13.5 Act-On Recent Development
    11.14 InsideView
        11.14.1 InsideView Company Detail
        11.14.2 InsideView Business Overview
        11.14.3 InsideView Key Account Marketing Introduction
        11.14.4 InsideView Revenue in Key Account Marketing Business (2017-2022)
        11.14.5 InsideView Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
    13.1 Research Methodology
        13.1.1 Methodology/Research Approach
        13.1.2 Data Source
    13.2 Disclaimer
    13.3 Author Details

List of Tables
    Table 1. Global Key Account Marketing Market Size Growth Rate by Type (US$ Million): 2017 VS 2021 VS 2028
    Table 2. Key Players of Account-Based Execution Software
    Table 3. Key Players of Account-Based Reporting Software
    Table 4. Key Players of Marketing Account Intelligence Software
    Table 5. Key Players of Marketing Account Management Software
    Table 6. Global Key Account Marketing Market Size Growth by Application (US$ Million): 2017 VS 2021 VS 2028
    Table 7. Global Key Account Marketing Market Size by Region (US$ Million): 2017 VS 2021 VS 2028
    Table 8. Global Key Account Marketing Market Size by Region (2017-2022) & (US$ Million)
    Table 9. Global Key Account Marketing Market Share by Region (2017-2022)
    Table 10. Global Key Account Marketing Forecasted Market Size by Region (2023-2028) & (US$ Million)
    Table 11. Global Key Account Marketing Market Share by Region (2023-2028)
    Table 12. Key Account Marketing Market Trends
    Table 13. Key Account Marketing Market Drivers
    Table 14. Key Account Marketing Market Challenges
    Table 15. Key Account Marketing Market Restraints
    Table 16. Global Key Account Marketing Revenue by Players (2017-2022) & (US$ Million)
    Table 17. Global Key Account Marketing Market Share by Players (2017-2022)
    Table 18. Global Top Key Account Marketing Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Key Account Marketing as of 2021)
    Table 19. Ranking of Global Top Key Account Marketing Companies by Revenue (US$ Million) in 2021
    Table 20. Global 5 Largest Players Market Share by Key Account Marketing Revenue (CR5 and HHI) & (2017-2022)
    Table 21. Key Players Headquarters and Area Served
    Table 22. Key Players Key Account Marketing Product Solution and Service
    Table 23. Date of Enter into Key Account Marketing Market
    Table 24. Mergers & Acquisitions, Expansion Plans
    Table 25. Global Key Account Marketing Market Size by Type (2017-2022) & (US$ Million)
    Table 26. Global Key Account Marketing Revenue Market Share by Type (2017-2022)
    Table 27. Global Key Account Marketing Forecasted Market Size by Type (2023-2028) & (US$ Million)
    Table 28. Global Key Account Marketing Revenue Market Share by Type (2023-2028)
    Table 29. Global Key Account Marketing Market Size by Application (2017-2022) & (US$ Million)
    Table 30. Global Key Account Marketing Revenue Market Share by Application (2017-2022)
    Table 31. Global Key Account Marketing Forecasted Market Size by Application (2023-2028) & (US$ Million)
    Table 32. Global Key Account Marketing Revenue Market Share by Application (2023-2028)
    Table 33. North America Key Account Marketing Market Size by Country (2017-2022) & (US$ Million)
    Table 34. North America Key Account Marketing Market Size by Country (2023-2028) & (US$ Million)
    Table 35. Europe Key Account Marketing Market Size by Country (2017-2022) & (US$ Million)
    Table 36. Europe Key Account Marketing Market Size by Country (2023-2028) & (US$ Million)
    Table 37. Asia-Pacific Key Account Marketing Market Size by Region (2017-2022) & (US$ Million)
    Table 38. Asia-Pacific Key Account Marketing Market Size by Region (2023-2028) & (US$ Million)
    Table 39. Latin America Key Account Marketing Market Size by Country (2017-2022) & (US$ Million)
    Table 40. Latin America Key Account Marketing Market Size by Country (2023-2028) & (US$ Million)
    Table 41. Middle East & Africa Key Account Marketing Market Size by Country (2017-2022) & (US$ Million)
    Table 42. Middle East & Africa Key Account Marketing Market Size by Country (2023-2028) & (US$ Million)
    Table 43. Terminus ABM Platform Company Detail
    Table 44. Terminus ABM Platform Business Overview
    Table 45. Terminus ABM Platform Key Account Marketing Product
    Table 46. Terminus ABM Platform Revenue in Key Account Marketing Business (2017-2022) & (US$ Million)
    Table 47. Terminus ABM Platform Recent Development
    Table 48. Sendoso Company Detail
    Table 49. Sendoso Business Overview
    Table 50. Sendoso Key Account Marketing Product
    Table 51. Sendoso Revenue in Key Account Marketing Business (2017-2022) & (US$ Million)
    Table 52. Sendoso Recent Development
    Table 53. Engagio ABM Platform Company Detail
    Table 54. Engagio ABM Platform Business Overview
    Table 55. Engagio ABM Platform Key Account Marketing Product
    Table 56. Engagio ABM Platform Revenue in Key Account Marketing Business (2017-2022) & (US$ Million)
    Table 57. Engagio ABM Platform Recent Development
    Table 58. Printfection Company Detail
    Table 59. Printfection Business Overview
    Table 60. Printfection Key Account Marketing Product
    Table 61. Printfection Revenue in Key Account Marketing Business (2017-2022) & (US$ Million)
    Table 62. Printfection Recent Development
    Table 63. Metadata.io Company Detail
    Table 64. Metadata.io Business Overview
    Table 65. Metadata.io Key Account Marketing Product
    Table 66. Metadata.io Revenue in Key Account Marketing Business (2017-2022) & (US$ Million)
    Table 67. Metadata.io Recent Development
    Table 68. PFL Company Detail
    Table 69. PFL Business Overview
    Table 70. PFL Key Account Marketing Product
    Table 71. PFL Revenue in Key Account Marketing Business (2017-2022) & (US$ Million)
    Table 72. PFL Recent Development
    Table 73. Marketo Company Detail
    Table 74. Marketo Business Overview
    Table 75. Marketo Key Account Marketing Product
    Table 76. Marketo Revenue in Key Account Marketing Business (2017-2022) & (US$ Million)
    Table 77. Marketo Recent Development
    Table 78. LeanData Company Detail
    Table 79. LeanData Business Overview
    Table 80. LeanData Key Account Marketing Product
    Table 81. LeanData Revenue in Key Account Marketing Business (2017-2022) & (US$ Million)
    Table 82. LeanData Recent Development
    Table 83. Groove Company Detail
    Table 84. Groove Business Overview
    Table 85. Groove Key Account Marketing Product
    Table 86. Groove Revenue in Key Account Marketing Business (2017-2022) & (US$ Million)
    Table 87. Groove Recent Development
    Table 88. Bizible Company Detail
    Table 89. Bizible Business Overview
    Table 90. Bizible Key Account Marketing Product
    Table 91. Bizible Revenue in Key Account Marketing Business (2017-2022) & (US$ Million)
    Table 92. Bizible Recent Development
    Table 93. DiscoverOrg Company Detail
    Table 94. DiscoverOrg Business Overview
    Table 95. DiscoverOrg Key Account MarketingProduct
    Table 96. DiscoverOrg Revenue in Key Account Marketing Business (2017-2022) & (US$ Million)
    Table 97. DiscoverOrg Recent Development
    Table 98. Adapt Company Detail
    Table 99. Adapt Business Overview
    Table 100. Adapt Key Account MarketingProduct
    Table 101. Adapt Revenue in Key Account Marketing Business (2017-2022) & (US$ Million)
    Table 102. Adapt Recent Development
    Table 103. Act-On Company Detail
    Table 104. Act-On Business Overview
    Table 105. Act-On Key Account MarketingProduct
    Table 106. Act-On Revenue in Key Account Marketing Business (2017-2022) & (US$ Million)
    Table 107. Act-On Recent Development
    Table 108. InsideView Company Detail
    Table 109. InsideView Business Overview
    Table 110. InsideView Key Account MarketingProduct
    Table 111. InsideView Revenue in Key Account Marketing Business (2017-2022) & (US$ Million)
    Table 112. InsideView Recent Development
    Table 113. Research Programs/Design for This Report
    Table 114. Key Data Information from Secondary Sources
    Table 115. Key Data Information from Primary Sources
List of Figures
    Figure 1. Global Key Account Marketing Market Share by Type: 2021 VS 2028
    Figure 2. Account-Based Execution Software Features
    Figure 3. Account-Based Reporting Software Features
    Figure 4. Marketing Account Intelligence Software Features
    Figure 5. Marketing Account Management Software Features
    Figure 6. Global Key Account Marketing Market Share by Application in 2021 & 2028
    Figure 7. Large Enterprises Case Studies
    Figure 8. SMEs Case Studies
    Figure 9. Key Account Marketing Report Years Considered
    Figure 10. Global Key Account Marketing Market Size (US$ Million), Year-over-Year: 2017-2028
    Figure 11. Global Key Account Marketing Market Size, (US$ Million), 2017 VS 2021 VS 2028
    Figure 12. Global Key Account Marketing Market Share by Region: 2021 VS 2028
    Figure 13. Global Key Account Marketing Market Share by Players in 2021
    Figure 14. Global Top Key Account Marketing Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Key Account Marketing as of 2021)
    Figure 15. The Top 10 and 5 Players Market Share by Key Account Marketing Revenue in 2021
    Figure 16. North America Key Account Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 17. North America Key Account Marketing Market Share by Country (2017-2028)
    Figure 18. United States Key Account Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 19. Canada Key Account Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 20. Europe Key Account Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 21. Europe Key Account Marketing Market Share by Country (2017-2028)
    Figure 22. Germany Key Account Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 23. France Key Account Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 24. U.K. Key Account Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 25. Italy Key Account Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 26. Russia Key Account Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 27. Nordic Countries Key Account Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 28. Asia-Pacific Key Account Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 29. Asia-Pacific Key Account Marketing Market Share by Region (2017-2028)
    Figure 30. China Key Account Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 31. Japan Key Account Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 32. South Korea Key Account Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 33. Southeast Asia Key Account Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 34. India Key Account Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 35. Australia Key Account Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 36. Latin America Key Account Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 37. Latin America Key Account Marketing Market Share by Country (2017-2028)
    Figure 38. Mexico Key Account Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 39. Brazil Key Account Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 40. Middle East & Africa Key Account Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 41. Middle East & Africa Key Account Marketing Market Share by Country (2017-2028)
    Figure 42. Turkey Key Account Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 43. Saudi Arabia Key Account Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 44. Terminus ABM Platform Revenue Growth Rate in Key Account Marketing Business (2017-2022)
    Figure 45. Sendoso Revenue Growth Rate in Key Account Marketing Business (2017-2022)
    Figure 46. Engagio ABM Platform Revenue Growth Rate in Key Account Marketing Business (2017-2022)
    Figure 47. Printfection Revenue Growth Rate in Key Account Marketing Business (2017-2022)
    Figure 48. Metadata.io Revenue Growth Rate in Key Account Marketing Business (2017-2022)
    Figure 49. PFL Revenue Growth Rate in Key Account Marketing Business (2017-2022)
    Figure 50. Marketo Revenue Growth Rate in Key Account Marketing Business (2017-2022)
    Figure 51. LeanData Revenue Growth Rate in Key Account Marketing Business (2017-2022)
    Figure 52. Groove Revenue Growth Rate in Key Account Marketing Business (2017-2022)
    Figure 53. Bizible Revenue Growth Rate in Key Account Marketing Business (2017-2022)
    Figure 54. DiscoverOrg Revenue Growth Rate in Key Account Marketing Business (2017-2022)
    Figure 55. Adapt Revenue Growth Rate in Key Account Marketing Business (2017-2022)
    Figure 56. Act-On Revenue Growth Rate in Key Account Marketing Business (2017-2022)
    Figure 57. InsideView Revenue Growth Rate in Key Account Marketing Business (2017-2022)
    Figure 58. Bottom-up and Top-down Approaches for This Report
    Figure 59. Data Triangulation
    Figure 60. Key Executives Interviewed
Please ask for List of Figures. Request Sample Report
Companies Included in Reports:
Terminus ABM Platform
Sendoso
Engagio ABM Platform
Printfection
Metadata.io
PFL
Marketo
LeanData
Groove
Bizible
DiscoverOrg
Adapt
Act-On
InsideView
Frequently Asked Questions
Key Account Marketing report offers great insights of the market and consumer data and their interpretation through various figures and graphs. Report has embedded global market and regional market deep analysis through various research methodologies. The report also offers great competitor analysis of the industries and highlights the key aspect of their business like success stories, market development and growth rate.
Key Account Marketing report is categorised based on following features:
  1. Global Market Players
  2. Geopolitical regions
  3. Consumer Insights
  4. Technological advancement
  5. Historic and Future Analysis of the Market
Key Account Marketing report is designed on the six basic aspects of analysing the market, which covers the SWOT and SWAR analysis like strength, weakness, opportunity, threat, aspirations and results. This methodology helps investors to reach on to the desired and correct decision to put their capital into the market.

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