Global Ad Tech Market Research Report 2023

Report ID: 1887027 | Published Date: Jan 2025 | No. of Page: 88 | Base Year: 2024 | Rating: 4.5 | Webstory: Check our Web story
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1 Report Overview
    1.1 Study Scope
    1.2 Market Analysis by Type
        1.2.1 Global Ad Tech Market Size Growth Rate by Type: 2017 VS 2021 VS 2028
        1.2.2 Web-Based
        1.2.3 Cloud-Based
        1.2.4 On-Premise
    1.3 Market by Application
        1.3.1 Global Ad Tech Market Share by Application: 2017 VS 2021 VS 2028
        1.3.2 Large Enterprises
        1.3.3 Small and Medium-sized Enterprises (SMEs)
    1.4 Study Objectives
    1.5 Years Considered
2 Global Growth Trends
    2.1 Global Ad Tech Market Perspective (2017-2028)
    2.2 Ad Tech Growth Trends by Region
        2.2.1 Ad Tech Market Size by Region: 2017 VS 2021 VS 2028
        2.2.2 Ad Tech Historic Market Size by Region (2017-2022)
        2.2.3 Ad Tech Forecasted Market Size by Region (2023-2028)
    2.3 Ad Tech Market Dynamics
        2.3.1 Ad Tech Industry Trends
        2.3.2 Ad Tech Market Drivers
        2.3.3 Ad Tech Market Challenges
        2.3.4 Ad Tech Market Restraints
3 Competition Landscape by Key Players
    3.1 Global Top Ad Tech Players by Revenue
        3.1.1 Global Top Ad Tech Players by Revenue (2017-2022)
        3.1.2 Global Ad Tech Revenue Market Share by Players (2017-2022)
    3.2 Global Ad Tech Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
    3.3 Players Covered: Ranking by Ad Tech Revenue
    3.4 Global Ad Tech Market Concentration Ratio
        3.4.1 Global Ad Tech Market Concentration Ratio (CR5 and HHI)
        3.4.2 Global Top 10 and Top 5 Companies by Ad Tech Revenue in 2021
    3.5 Ad Tech Key Players Head office and Area Served
    3.6 Key Players Ad Tech Product Solution and Service
    3.7 Date of Enter into Ad Tech Market
    3.8 Mergers & Acquisitions, Expansion Plans
4 Ad Tech Breakdown Data by Type
    4.1 Global Ad Tech Historic Market Size by Type (2017-2022)
    4.2 Global Ad Tech Forecasted Market Size by Type (2023-2028)
5 Ad Tech Breakdown Data by Application
    5.1 Global Ad Tech Historic Market Size by Application (2017-2022)
    5.2 Global Ad Tech Forecasted Market Size by Application (2023-2028)
6 North America
    6.1 North America Ad Tech Market Size (2017-2028)
    6.2 North America Ad Tech Market Size by Country (2017-2022)
    6.3 North America Ad Tech Market Size by Country (2023-2028)
    6.4 United States
    6.5 Canada
7 Europe
    7.1 Europe Ad Tech Market Size (2017-2028)
    7.2 Europe Ad Tech Market Size by Country (2017-2022)
    7.3 Europe Ad Tech Market Size by Country (2023-2028)
    7.4 Germany
    7.5 France
    7.6 U.K.
    7.7 Italy
    7.8 Russia
    7.9 Nordic Countries
8 Asia-Pacific
    8.1 Asia-Pacific Ad Tech Market Size (2017-2028)
    8.2 Asia-Pacific Ad Tech Market Size by Country (2017-2022)
    8.3 Asia-Pacific Ad Tech Market Size by Country (2023-2028)
    8.4 China
    8.5 Japan
    8.6 South Korea
    8.7 Southeast Asia
    8.8 India
    8.9 Australia
9 Latin America
    9.1 Latin America Ad Tech Market Size (2017-2028)
    9.2 Latin America Ad Tech Market Size by Country (2017-2022)
    9.3 Latin America Ad Tech Market Size by Country (2023-2028)
    9.4 Mexico
    9.5 Brazil
10 Middle East & Africa
    10.1 Middle East & Africa Ad Tech Market Size (2017-2028)
    10.2 Middle East & Africa Ad Tech Market Size by Country (2017-2022)
    10.3 Middle East & Africa Ad Tech Market Size by Country (2023-2028)
    10.4 Turkey
    10.5 Saudi Arabia
    10.6 UAE
11 Key Players Profiles
    11.1 Facebook
        11.1.1 Facebook Company Detail
        11.1.2 Facebook Business Overview
        11.1.3 Facebook Ad Tech Introduction
        11.1.4 Facebook Revenue in Ad Tech Business (2017-2022)
        11.1.5 Facebook Recent Development
    11.2 Google
        11.2.1 Google Company Detail
        11.2.2 Google Business Overview
        11.2.3 Google Ad Tech Introduction
        11.2.4 Google Revenue in Ad Tech Business (2017-2022)
        11.2.5 Google Recent Development
    11.3 Amazon
        11.3.1 Amazon Company Detail
        11.3.2 Amazon Business Overview
        11.3.3 Amazon Ad Tech Introduction
        11.3.4 Amazon Revenue in Ad Tech Business (2017-2022)
        11.3.5 Amazon Recent Development
    11.4 Verizon
        11.4.1 Verizon Company Detail
        11.4.2 Verizon Business Overview
        11.4.3 Verizon Ad Tech Introduction
        11.4.4 Verizon Revenue in Ad Tech Business (2017-2022)
        11.4.5 Verizon Recent Development
    11.5 AT&T and Comcast
        11.5.1 AT&T and Comcast Company Detail
        11.5.2 AT&T and Comcast Business Overview
        11.5.3 AT&T and Comcast Ad Tech Introduction
        11.5.4 AT&T and Comcast Revenue in Ad Tech Business (2017-2022)
        11.5.5 AT&T and Comcast Recent Development
    11.6 Adobe
        11.6.1 Adobe Company Detail
        11.6.2 Adobe Business Overview
        11.6.3 Adobe Ad Tech Introduction
        11.6.4 Adobe Revenue in Ad Tech Business (2017-2022)
        11.6.5 Adobe Recent Development
    11.7 Salesforce
        11.7.1 Salesforce Company Detail
        11.7.2 Salesforce Business Overview
        11.7.3 Salesforce Ad Tech Introduction
        11.7.4 Salesforce Revenue in Ad Tech Business (2017-2022)
        11.7.5 Salesforce Recent Development
    11.8 Oracle
        11.8.1 Oracle Company Detail
        11.8.2 Oracle Business Overview
        11.8.3 Oracle Ad Tech Introduction
        11.8.4 Oracle Revenue in Ad Tech Business (2017-2022)
        11.8.5 Oracle Recent Development
    11.9 The Trade Desk
        11.9.1 The Trade Desk Company Detail
        11.9.2 The Trade Desk Business Overview
        11.9.3 The Trade Desk Ad Tech Introduction
        11.9.4 The Trade Desk Revenue in Ad Tech Business (2017-2022)
        11.9.5 The Trade Desk Recent Development
    11.10 Criteo
        11.10.1 Criteo Company Detail
        11.10.2 Criteo Business Overview
        11.10.3 Criteo Ad Tech Introduction
        11.10.4 Criteo Revenue in Ad Tech Business (2017-2022)
        11.10.5 Criteo Recent Development
    11.11 Telaria
        11.11.1 Telaria Company Detail
        11.11.2 Telaria Business Overview
        11.11.3 Telaria Ad Tech Introduction
        11.11.4 Telaria Revenue in Ad Tech Business (2017-2022)
        11.11.5 Telaria Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
    13.1 Research Methodology
        13.1.1 Methodology/Research Approach
        13.1.2 Data Source
    13.2 Disclaimer
    13.3 Author Details

List of Tables
    Table 1. Global Ad Tech Market Size Growth Rate by Type (US$ Million): 2017 VS 2021 VS 2028
    Table 2. Key Players of Web-Based
    Table 3. Key Players of Cloud-Based
    Table 4. Key Players of On-Premise
    Table 5. Global Ad Tech Market Size Growth by Application (US$ Million): 2017 VS 2021 VS 2028
    Table 6. Global Ad Tech Market Size by Region (US$ Million): 2017 VS 2021 VS 2028
    Table 7. Global Ad Tech Market Size by Region (2017-2022) & (US$ Million)
    Table 8. Global Ad Tech Market Share by Region (2017-2022)
    Table 9. Global Ad Tech Forecasted Market Size by Region (2023-2028) & (US$ Million)
    Table 10. Global Ad Tech Market Share by Region (2023-2028)
    Table 11. Ad Tech Market Trends
    Table 12. Ad Tech Market Drivers
    Table 13. Ad Tech Market Challenges
    Table 14. Ad Tech Market Restraints
    Table 15. Global Ad Tech Revenue by Players (2017-2022) & (US$ Million)
    Table 16. Global Ad Tech Market Share by Players (2017-2022)
    Table 17. Global Top Ad Tech Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Ad Tech as of 2021)
    Table 18. Ranking of Global Top Ad Tech Companies by Revenue (US$ Million) in 2021
    Table 19. Global 5 Largest Players Market Share by Ad Tech Revenue (CR5 and HHI) & (2017-2022)
    Table 20. Key Players Headquarters and Area Served
    Table 21. Key Players Ad Tech Product Solution and Service
    Table 22. Date of Enter into Ad Tech Market
    Table 23. Mergers & Acquisitions, Expansion Plans
    Table 24. Global Ad Tech Market Size by Type (2017-2022) & (US$ Million)
    Table 25. Global Ad Tech Revenue Market Share by Type (2017-2022)
    Table 26. Global Ad Tech Forecasted Market Size by Type (2023-2028) & (US$ Million)
    Table 27. Global Ad Tech Revenue Market Share by Type (2023-2028)
    Table 28. Global Ad Tech Market Size by Application (2017-2022) & (US$ Million)
    Table 29. Global Ad Tech Revenue Market Share by Application (2017-2022)
    Table 30. Global Ad Tech Forecasted Market Size by Application (2023-2028) & (US$ Million)
    Table 31. Global Ad Tech Revenue Market Share by Application (2023-2028)
    Table 32. North America Ad Tech Market Size by Country (2017-2022) & (US$ Million)
    Table 33. North America Ad Tech Market Size by Country (2023-2028) & (US$ Million)
    Table 34. Europe Ad Tech Market Size by Country (2017-2022) & (US$ Million)
    Table 35. Europe Ad Tech Market Size by Country (2023-2028) & (US$ Million)
    Table 36. Asia-Pacific Ad Tech Market Size by Region (2017-2022) & (US$ Million)
    Table 37. Asia-Pacific Ad Tech Market Size by Region (2023-2028) & (US$ Million)
    Table 38. Latin America Ad Tech Market Size by Country (2017-2022) & (US$ Million)
    Table 39. Latin America Ad Tech Market Size by Country (2023-2028) & (US$ Million)
    Table 40. Middle East & Africa Ad Tech Market Size by Country (2017-2022) & (US$ Million)
    Table 41. Middle East & Africa Ad Tech Market Size by Country (2023-2028) & (US$ Million)
    Table 42. Facebook Company Detail
    Table 43. Facebook Business Overview
    Table 44. Facebook Ad Tech Product
    Table 45. Facebook Revenue in Ad Tech Business (2017-2022) & (US$ Million)
    Table 46. Facebook Recent Development
    Table 47. Google Company Detail
    Table 48. Google Business Overview
    Table 49. Google Ad Tech Product
    Table 50. Google Revenue in Ad Tech Business (2017-2022) & (US$ Million)
    Table 51. Google Recent Development
    Table 52. Amazon Company Detail
    Table 53. Amazon Business Overview
    Table 54. Amazon Ad Tech Product
    Table 55. Amazon Revenue in Ad Tech Business (2017-2022) & (US$ Million)
    Table 56. Amazon Recent Development
    Table 57. Verizon Company Detail
    Table 58. Verizon Business Overview
    Table 59. Verizon Ad Tech Product
    Table 60. Verizon Revenue in Ad Tech Business (2017-2022) & (US$ Million)
    Table 61. Verizon Recent Development
    Table 62. AT&T and Comcast Company Detail
    Table 63. AT&T and Comcast Business Overview
    Table 64. AT&T and Comcast Ad Tech Product
    Table 65. AT&T and Comcast Revenue in Ad Tech Business (2017-2022) & (US$ Million)
    Table 66. AT&T and Comcast Recent Development
    Table 67. Adobe Company Detail
    Table 68. Adobe Business Overview
    Table 69. Adobe Ad Tech Product
    Table 70. Adobe Revenue in Ad Tech Business (2017-2022) & (US$ Million)
    Table 71. Adobe Recent Development
    Table 72. Salesforce Company Detail
    Table 73. Salesforce Business Overview
    Table 74. Salesforce Ad Tech Product
    Table 75. Salesforce Revenue in Ad Tech Business (2017-2022) & (US$ Million)
    Table 76. Salesforce Recent Development
    Table 77. Oracle Company Detail
    Table 78. Oracle Business Overview
    Table 79. Oracle Ad Tech Product
    Table 80. Oracle Revenue in Ad Tech Business (2017-2022) & (US$ Million)
    Table 81. Oracle Recent Development
    Table 82. The Trade Desk Company Detail
    Table 83. The Trade Desk Business Overview
    Table 84. The Trade Desk Ad Tech Product
    Table 85. The Trade Desk Revenue in Ad Tech Business (2017-2022) & (US$ Million)
    Table 86. The Trade Desk Recent Development
    Table 87. Criteo Company Detail
    Table 88. Criteo Business Overview
    Table 89. Criteo Ad Tech Product
    Table 90. Criteo Revenue in Ad Tech Business (2017-2022) & (US$ Million)
    Table 91. Criteo Recent Development
    Table 92. Telaria Company Detail
    Table 93. Telaria Business Overview
    Table 94. Telaria Ad TechProduct
    Table 95. Telaria Revenue in Ad Tech Business (2017-2022) & (US$ Million)
    Table 96. Telaria Recent Development
    Table 97. Research Programs/Design for This Report
    Table 98. Key Data Information from Secondary Sources
    Table 99. Key Data Information from Primary Sources
List of Figures
    Figure 1. Global Ad Tech Market Share by Type: 2021 VS 2028
    Figure 2. Web-Based Features
    Figure 3. Cloud-Based Features
    Figure 4. On-Premise Features
    Figure 5. Global Ad Tech Market Share by Application in 2021 & 2028
    Figure 6. Large Enterprises Case Studies
    Figure 7. Small and Medium-sized Enterprises (SMEs) Case Studies
    Figure 8. Ad Tech Report Years Considered
    Figure 9. Global Ad Tech Market Size (US$ Million), Year-over-Year: 2017-2028
    Figure 10. Global Ad Tech Market Size, (US$ Million), 2017 VS 2021 VS 2028
    Figure 11. Global Ad Tech Market Share by Region: 2021 VS 2028
    Figure 12. Global Ad Tech Market Share by Players in 2021
    Figure 13. Global Top Ad Tech Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Ad Tech as of 2021)
    Figure 14. The Top 10 and 5 Players Market Share by Ad Tech Revenue in 2021
    Figure 15. North America Ad Tech Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 16. North America Ad Tech Market Share by Country (2017-2028)
    Figure 17. United States Ad Tech Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 18. Canada Ad Tech Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 19. Europe Ad Tech Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 20. Europe Ad Tech Market Share by Country (2017-2028)
    Figure 21. Germany Ad Tech Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 22. France Ad Tech Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 23. U.K. Ad Tech Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 24. Italy Ad Tech Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 25. Russia Ad Tech Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 26. Nordic Countries Ad Tech Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 27. Asia-Pacific Ad Tech Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 28. Asia-Pacific Ad Tech Market Share by Region (2017-2028)
    Figure 29. China Ad Tech Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 30. Japan Ad Tech Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 31. South Korea Ad Tech Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 32. Southeast Asia Ad Tech Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 33. India Ad Tech Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 34. Australia Ad Tech Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 35. Latin America Ad Tech Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 36. Latin America Ad Tech Market Share by Country (2017-2028)
    Figure 37. Mexico Ad Tech Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 38. Brazil Ad Tech Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 39. Middle East & Africa Ad Tech Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 40. Middle East & Africa Ad Tech Market Share by Country (2017-2028)
    Figure 41. Turkey Ad Tech Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 42. Saudi Arabia Ad Tech Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 43. Facebook Revenue Growth Rate in Ad Tech Business (2017-2022)
    Figure 44. Google Revenue Growth Rate in Ad Tech Business (2017-2022)
    Figure 45. Amazon Revenue Growth Rate in Ad Tech Business (2017-2022)
    Figure 46. Verizon Revenue Growth Rate in Ad Tech Business (2017-2022)
    Figure 47. AT&T and Comcast Revenue Growth Rate in Ad Tech Business (2017-2022)
    Figure 48. Adobe Revenue Growth Rate in Ad Tech Business (2017-2022)
    Figure 49. Salesforce Revenue Growth Rate in Ad Tech Business (2017-2022)
    Figure 50. Oracle Revenue Growth Rate in Ad Tech Business (2017-2022)
    Figure 51. The Trade Desk Revenue Growth Rate in Ad Tech Business (2017-2022)
    Figure 52. Criteo Revenue Growth Rate in Ad Tech Business (2017-2022)
    Figure 53. Telaria Revenue Growth Rate in Ad Tech Business (2017-2022)
    Figure 54. Bottom-up and Top-down Approaches for This Report
    Figure 55. Data Triangulation
    Figure 56. Key Executives Interviewed
Please ask for List of Figures. Request Sample Report
Companies Included in Reports:
Facebook
Google
Amazon
Verizon
AT&T and Comcast
Adobe
Salesforce
Oracle
The Trade Desk
Criteo
Telaria
Frequently Asked Questions
Ad Tech report offers great insights of the market and consumer data and their interpretation through various figures and graphs. Report has embedded global market and regional market deep analysis through various research methodologies. The report also offers great competitor analysis of the industries and highlights the key aspect of their business like success stories, market development and growth rate.
Ad Tech report is categorised based on following features:
  1. Global Market Players
  2. Geopolitical regions
  3. Consumer Insights
  4. Technological advancement
  5. Historic and Future Analysis of the Market
Ad Tech report is designed on the six basic aspects of analysing the market, which covers the SWOT and SWAR analysis like strength, weakness, opportunity, threat, aspirations and results. This methodology helps investors to reach on to the desired and correct decision to put their capital into the market.

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