Real-time Bidding Market - Global Outlook and Forecast 2023-2028

Report ID: 1369111 | Published Date: Jan 2025 | No. of Page: 103 | Base Year: 2024 | Rating: 4.3 | Webstory: Check our Web story
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1 Introduction to Research & Analysis Reports
    1.1 Real-time Bidding Market Definition
    1.2 Market Segments
        1.2.1 Market by Type
        1.2.2 Market by Application
    1.3 Global Real-time Bidding Market Overview
    1.4 Features & Benefits of This Report
    1.5 Methodology & Sources of Information
        1.5.1 Research Methodology
        1.5.2 Research Process
        1.5.3 Base Year
        1.5.4 Report Assumptions & Caveats
2 Global Real-time Bidding Overall Market Size
    2.1 Global Real-time Bidding Market Size: 2021 VS 2028
    2.2 Global Real-time Bidding Market Size, Prospects & Forecasts: 2017-2028
    2.3 Key Market Trends, Opportunity, Drivers and Restraints
        2.3.1 Market Opportunities & Trends
        2.3.2 Market Drivers
        2.3.3 Market Restraints
3 Company Landscape
    3.1 Top Real-time Bidding Players in Global Market
    3.2 Top Global Real-time Bidding Companies Ranked by Revenue
    3.3 Global Real-time Bidding Revenue by Companies
    3.4 Top 3 and Top 5 Real-time Bidding Companies in Global Market, by Revenue in 2021
    3.5 Global Companies Real-time Bidding Product Type
    3.6 Tier 1, Tier 2 and Tier 3 Real-time Bidding Players in Global Market
        3.6.1 List of Global Tier 1 Real-time Bidding Companies
        3.6.2 List of Global Tier 2 and Tier 3 Real-time Bidding Companies
4 Market Sights by Product
    4.1 Overview
        4.1.1 by Type - Global Real-time Bidding Market Size Markets, 2021 & 2028
        4.1.2 Open Auction
        4.1.3 Invited Auction
    4.2 By Type - Global Real-time Bidding Revenue & Forecasts
        4.2.1 By Type - Global Real-time Bidding Revenue, 2017-2022
        4.2.2 By Type - Global Real-time Bidding Revenue, 2023-2028
        4.2.3 By Type - Global Real-time Bidding Revenue Market Share, 2017-2028
5 Sights by Application
    5.1 Overview
        5.1.1 By Application - Global Real-time Bidding Market Size, 2021 & 2028
        5.1.2 Media and Entertainment
        5.1.3 Games
        5.1.4 Retail and eCommerce
        5.1.5 Travel and Luxury
        5.1.6 Mobile Apps
        5.1.7 Others
    5.2 By Application - Global Real-time Bidding Revenue & Forecasts
        5.2.1 By Application - Global Real-time Bidding Revenue, 2017-2022
        5.2.2 By Application - Global Real-time Bidding Revenue, 2023-2028
        5.2.3 By Application - Global Real-time Bidding Revenue Market Share, 2017-2028
6 Sights by Region
    6.1 By Region - Global Real-time Bidding Market Size, 2021 & 2028
    6.2 By Region - Global Real-time Bidding Revenue & Forecasts
        6.2.1 By Region - Global Real-time Bidding Revenue, 2017-2022
        6.2.2 By Region - Global Real-time Bidding Revenue, 2023-2028
        6.2.3 By Region - Global Real-time Bidding Revenue Market Share, 2017-2028
    6.3 North America
        6.3.1 By Country - North America Real-time Bidding Revenue, 2017-2028
        6.3.2 US Real-time Bidding Market Size, 2017-2028
        6.3.3 Canada Real-time Bidding Market Size, 2017-2028
        6.3.4 Mexico Real-time Bidding Market Size, 2017-2028
    6.4 Europe
        6.4.1 By Country - Europe Real-time Bidding Revenue, 2017-2028
        6.4.2 Germany Real-time Bidding Market Size, 2017-2028
        6.4.3 France Real-time Bidding Market Size, 2017-2028
        6.4.4 U.K. Real-time Bidding Market Size, 2017-2028
        6.4.5 Italy Real-time Bidding Market Size, 2017-2028
        6.4.6 Russia Real-time Bidding Market Size, 2017-2028
        6.4.7 Nordic Countries Real-time Bidding Market Size, 2017-2028
        6.4.8 Benelux Real-time Bidding Market Size, 2017-2028
    6.5 Asia
        6.5.1 By Region - Asia Real-time Bidding Revenue, 2017-2028
        6.5.2 China Real-time Bidding Market Size, 2017-2028
        6.5.3 Japan Real-time Bidding Market Size, 2017-2028
        6.5.4 South Korea Real-time Bidding Market Size, 2017-2028
        6.5.5 Southeast Asia Real-time Bidding Market Size, 2017-2028
        6.5.6 India Real-time Bidding Market Size, 2017-2028
    6.6 South America
        6.6.1 By Country - South America Real-time Bidding Revenue, 2017-2028
        6.6.2 Brazil Real-time Bidding Market Size, 2017-2028
        6.6.3 Argentina Real-time Bidding Market Size, 2017-2028
    6.7 Middle East & Africa
        6.7.1 By Country - Middle East & Africa Real-time Bidding Revenue, 2017-2028
        6.7.2 Turkey Real-time Bidding Market Size, 2017-2028
        6.7.3 Israel Real-time Bidding Market Size, 2017-2028
        6.7.4 Saudi Arabia Real-time Bidding Market Size, 2017-2028
        6.7.5 UAE Real-time Bidding Market Size, 2017-2028
7 Players Profiles
    7.1 Google (US)
        7.1.1 Google (US) Corporate Summary
        7.1.2 Google (US) Business Overview
        7.1.3 Google (US) Real-time Bidding Major Product Offerings
        7.1.4 Google (US) Real-time Bidding Revenue in Global Market (2017-2022)
        7.1.5 Google (US) Key News
    7.2 WPP (UK)
        7.2.1 WPP (UK) Corporate Summary
        7.2.2 WPP (UK) Business Overview
        7.2.3 WPP (UK) Real-time Bidding Major Product Offerings
        7.2.4 WPP (UK) Real-time Bidding Revenue in Global Market (2017-2022)
        7.2.5 WPP (UK) Key News
    7.3 Adobe (US)
        7.3.1 Adobe (US) Corporate Summary
        7.3.2 Adobe (US) Business Overview
        7.3.3 Adobe (US) Real-time Bidding Major Product Offerings
        7.3.4 Adobe (US) Real-time Bidding Revenue in Global Market (2017-2022)
        7.3.5 Adobe (US) Key News
    7.4 Criteo (France)
        7.4.1 Criteo (France) Corporate Summary
        7.4.2 Criteo (France) Business Overview
        7.4.3 Criteo (France) Real-time Bidding Major Product Offerings
        7.4.4 Criteo (France) Real-time Bidding Revenue in Global Market (2017-2022)
        7.4.5 Criteo (France) Key News
    7.5 Facebook (US)
        7.5.1 Facebook (US) Corporate Summary
        7.5.2 Facebook (US) Business Overview
        7.5.3 Facebook (US) Real-time Bidding Major Product Offerings
        7.5.4 Facebook (US) Real-time Bidding Revenue in Global Market (2017-2022)
        7.5.5 Facebook (US) Key News
    7.6 Smaato (US)
        7.6.1 Smaato (US) Corporate Summary
        7.6.2 Smaato (US) Business Overview
        7.6.3 Smaato (US) Real-time Bidding Major Product Offerings
        7.6.4 Smaato (US) Real-time Bidding Revenue in Global Market (2017-2022)
        7.6.5 Smaato (US) Key News
    7.7 Yandex (Russia)
        7.7.1 Yandex (Russia) Corporate Summary
        7.7.2 Yandex (Russia) Business Overview
        7.7.3 Yandex (Russia) Real-time Bidding Major Product Offerings
        7.7.4 Yandex (Russia) Real-time Bidding Revenue in Global Market (2017-2022)
        7.7.5 Yandex (Russia) Key News
    7.8 PubMatic (US)
        7.8.1 PubMatic (US) Corporate Summary
        7.8.2 PubMatic (US) Business Overview
        7.8.3 PubMatic (US) Real-time Bidding Major Product Offerings
        7.8.4 PubMatic (US) Real-time Bidding Revenue in Global Market (2017-2022)
        7.8.5 PubMatic (US) Key News
    7.9 Salesforce (US)
        7.9.1 Salesforce (US) Corporate Summary
        7.9.2 Salesforce (US) Business Overview
        7.9.3 Salesforce (US) Real-time Bidding Major Product Offerings
        7.9.4 Salesforce (US) Real-time Bidding Revenue in Global Market (2017-2022)
        7.9.5 Salesforce (US) Key News
    7.10 Rubicon Project (US)
        7.10.1 Rubicon Project (US) Corporate Summary
        7.10.2 Rubicon Project (US) Business Overview
        7.10.3 Rubicon Project (US) Real-time Bidding Major Product Offerings
        7.10.4 Rubicon Project (US) Real-time Bidding Revenue in Global Market (2017-2022)
        7.10.5 Rubicon Project (US) Key News
    7.11 MediaMath (US)
        7.11.1 MediaMath (US) Corporate Summary
        7.11.2 MediaMath (US) Business Overview
        7.11.3 MediaMath (US) Real-time Bidding Major Product Offerings
        7.11.4 MediaMath (US) Real-time Bidding Revenue in Global Market (2017-2022)
        7.11.5 MediaMath (US) Key News
    7.12 MoPub (US)
        7.12.1 MoPub (US) Corporate Summary
        7.12.2 MoPub (US) Business Overview
        7.12.3 MoPub (US) Real-time Bidding Major Product Offerings
        7.12.4 MoPub (US) Real-time Bidding Revenue in Global Market (2017-2022)
        7.12.5 MoPub (US) Key News
    7.13 AppNexus (US)
        7.13.1 AppNexus (US) Corporate Summary
        7.13.2 AppNexus (US) Business Overview
        7.13.3 AppNexus (US) Real-time Bidding Major Product Offerings
        7.13.4 AppNexus (US) Real-time Bidding Revenue in Global Market (2017-2022)
        7.13.5 AppNexus (US) Key News
    7.14 Platform One (Japan)
        7.14.1 Platform One (Japan) Corporate Summary
        7.14.2 Platform One (Japan) Business Overview
        7.14.3 Platform One (Japan) Real-time Bidding Major Product Offerings
        7.14.4 Platform One (Japan) Real-time Bidding Revenue in Global Market (2017-2022)
        7.14.5 Platform One (Japan) Key News
    7.15 Verizon Media (US)
        7.15.1 Verizon Media (US) Corporate Summary
        7.15.2 Verizon Media (US) Business Overview
        7.15.3 Verizon Media (US) Real-time Bidding Major Product Offerings
        7.15.4 Verizon Media (US) Real-time Bidding Revenue in Global Market (2017-2022)
        7.15.5 Verizon Media (US) Key News
8 Conclusion
9 Appendix
    9.1 Note
    9.2 Examples of Clients
    9.3 Disclaimer

List of Tables
    Table 1. Real-time Bidding Market Opportunities & Trends in Global Market
    Table 2. Real-time Bidding Market Drivers in Global Market
    Table 3. Real-time Bidding Market Restraints in Global Market
    Table 4. Key Players of Real-time Bidding in Global Market
    Table 5. Top Real-time Bidding Players in Global Market, Ranking by Revenue (2021)
    Table 6. Global Real-time Bidding Revenue by Companies, (US$, Mn), 2017-2022
    Table 7. Global Real-time Bidding Revenue Share by Companies, 2017-2022
    Table 8. Global Companies Real-time Bidding Product Type
    Table 9. List of Global Tier 1 Real-time Bidding Companies, Revenue (US$, Mn) in 2021 and Market Share
    Table 10. List of Global Tier 2 and Tier 3 Real-time Bidding Companies, Revenue (US$, Mn) in 2021 and Market Share
    Table 11. By Type – Global Real-time Bidding Revenue, (US$, Mn), 2021 & 2028
    Table 12. By Type - Real-time Bidding Revenue in Global (US$, Mn), 2017-2022
    Table 13. By Type - Real-time Bidding Revenue in Global (US$, Mn), 2023-2028
    Table 14. By Application – Global Real-time Bidding Revenue, (US$, Mn), 2021 & 2028
    Table 15. By Application - Real-time Bidding Revenue in Global (US$, Mn), 2017-2022
    Table 16. By Application - Real-time Bidding Revenue in Global (US$, Mn), 2023-2028
    Table 17. By Region – Global Real-time Bidding Revenue, (US$, Mn), 2021 & 2028
    Table 18. By Region - Global Real-time Bidding Revenue (US$, Mn), 2017-2022
    Table 19. By Region - Global Real-time Bidding Revenue (US$, Mn), 2023-2028
    Table 20. By Country - North America Real-time Bidding Revenue, (US$, Mn), 2017-2022
    Table 21. By Country - North America Real-time Bidding Revenue, (US$, Mn), 2023-2028
    Table 22. By Country - Europe Real-time Bidding Revenue, (US$, Mn), 2017-2022
    Table 23. By Country - Europe Real-time Bidding Revenue, (US$, Mn), 2023-2028
    Table 24. By Region - Asia Real-time Bidding Revenue, (US$, Mn), 2017-2022
    Table 25. By Region - Asia Real-time Bidding Revenue, (US$, Mn), 2023-2028
    Table 26. By Country - South America Real-time Bidding Revenue, (US$, Mn), 2017-2022
    Table 27. By Country - South America Real-time Bidding Revenue, (US$, Mn), 2023-2028
    Table 28. By Country - Middle East & Africa Real-time Bidding Revenue, (US$, Mn), 2017-2022
    Table 29. By Country - Middle East & Africa Real-time Bidding Revenue, (US$, Mn), 2023-2028
    Table 30. Google (US) Corporate Summary
    Table 31. Google (US) Real-time Bidding Product Offerings
    Table 32. Google (US) Real-time Bidding Revenue (US$, Mn), (2017-2022)
    Table 33. WPP (UK) Corporate Summary
    Table 34. WPP (UK) Real-time Bidding Product Offerings
    Table 35. WPP (UK) Real-time Bidding Revenue (US$, Mn), (2017-2022)
    Table 36. Adobe (US) Corporate Summary
    Table 37. Adobe (US) Real-time Bidding Product Offerings
    Table 38. Adobe (US) Real-time Bidding Revenue (US$, Mn), (2017-2022)
    Table 39. Criteo (France) Corporate Summary
    Table 40. Criteo (France) Real-time Bidding Product Offerings
    Table 41. Criteo (France) Real-time Bidding Revenue (US$, Mn), (2017-2022)
    Table 42. Facebook (US) Corporate Summary
    Table 43. Facebook (US) Real-time Bidding Product Offerings
    Table 44. Facebook (US) Real-time Bidding Revenue (US$, Mn), (2017-2022)
    Table 45. Smaato (US) Corporate Summary
    Table 46. Smaato (US) Real-time Bidding Product Offerings
    Table 47. Smaato (US) Real-time Bidding Revenue (US$, Mn), (2017-2022)
    Table 48. Yandex (Russia) Corporate Summary
    Table 49. Yandex (Russia) Real-time Bidding Product Offerings
    Table 50. Yandex (Russia) Real-time Bidding Revenue (US$, Mn), (2017-2022)
    Table 51. PubMatic (US) Corporate Summary
    Table 52. PubMatic (US) Real-time Bidding Product Offerings
    Table 53. PubMatic (US) Real-time Bidding Revenue (US$, Mn), (2017-2022)
    Table 54. Salesforce (US) Corporate Summary
    Table 55. Salesforce (US) Real-time Bidding Product Offerings
    Table 56. Salesforce (US) Real-time Bidding Revenue (US$, Mn), (2017-2022)
    Table 57. Rubicon Project (US) Corporate Summary
    Table 58. Rubicon Project (US) Real-time Bidding Product Offerings
    Table 59. Rubicon Project (US) Real-time Bidding Revenue (US$, Mn), (2017-2022)
    Table 60. MediaMath (US) Corporate Summary
    Table 61. MediaMath (US) Real-time Bidding Product Offerings
    Table 62. MediaMath (US) Real-time Bidding Revenue (US$, Mn), (2017-2022)
    Table 63. MoPub (US) Corporate Summary
    Table 64. MoPub (US) Real-time Bidding Product Offerings
    Table 65. MoPub (US) Real-time Bidding Revenue (US$, Mn), (2017-2022)
    Table 66. AppNexus (US) Corporate Summary
    Table 67. AppNexus (US) Real-time Bidding Product Offerings
    Table 68. AppNexus (US) Real-time Bidding Revenue (US$, Mn), (2017-2022)
    Table 69. Platform One (Japan) Corporate Summary
    Table 70. Platform One (Japan) Real-time Bidding Product Offerings
    Table 71. Platform One (Japan) Real-time Bidding Revenue (US$, Mn), (2017-2022)
    Table 72. Verizon Media (US) Corporate Summary
    Table 73. Verizon Media (US) Real-time Bidding Product Offerings
    Table 74. Verizon Media (US) Real-time Bidding Revenue (US$, Mn), (2017-2022)
List of Figures
    Figure 1. Real-time Bidding Segment by Type in 2021
    Figure 2. Real-time Bidding Segment by Application in 2021
    Figure 3. Global Real-time Bidding Market Overview: 2021
    Figure 4. Key Caveats
    Figure 5. Global Real-time Bidding Market Size: 2021 VS 2028 (US$, Mn)
    Figure 6. Global Real-time Bidding Revenue, 2017-2028 (US$, Mn)
    Figure 7. The Top 3 and 5 Players Market Share by Real-time Bidding Revenue in 2021
    Figure 8. By Type - Global Real-time Bidding Revenue Market Share, 2017-2028
    Figure 9. By Application - Global Real-time Bidding Revenue Market Share, 2017-2028
    Figure 10. By Region - Global Real-time Bidding Revenue Market Share, 2017-2028
    Figure 11. By Country - North America Real-time Bidding Revenue Market Share, 2017-2028
    Figure 12. US Real-time Bidding Revenue, (US$, Mn), 2017-2028
    Figure 13. Canada Real-time Bidding Revenue, (US$, Mn), 2017-2028
    Figure 14. Mexico Real-time Bidding Revenue, (US$, Mn), 2017-2028
    Figure 15. By Country - Europe Real-time Bidding Revenue Market Share, 2017-2028
    Figure 16. Germany Real-time Bidding Revenue, (US$, Mn), 2017-2028
    Figure 17. France Real-time Bidding Revenue, (US$, Mn), 2017-2028
    Figure 18. U.K. Real-time Bidding Revenue, (US$, Mn), 2017-2028
    Figure 19. Italy Real-time Bidding Revenue, (US$, Mn), 2017-2028
    Figure 20. Russia Real-time Bidding Revenue, (US$, Mn), 2017-2028
    Figure 21. Nordic Countries Real-time Bidding Revenue, (US$, Mn), 2017-2028
    Figure 22. Benelux Real-time Bidding Revenue, (US$, Mn), 2017-2028
    Figure 23. By Region - Asia Real-time Bidding Revenue Market Share, 2017-2028
    Figure 24. China Real-time Bidding Revenue, (US$, Mn), 2017-2028
    Figure 25. Japan Real-time Bidding Revenue, (US$, Mn), 2017-2028
    Figure 26. South Korea Real-time Bidding Revenue, (US$, Mn), 2017-2028
    Figure 27. Southeast Asia Real-time Bidding Revenue, (US$, Mn), 2017-2028
    Figure 28. India Real-time Bidding Revenue, (US$, Mn), 2017-2028
    Figure 29. By Country - South America Real-time Bidding Revenue Market Share, 2017-2028
    Figure 30. Brazil Real-time Bidding Revenue, (US$, Mn), 2017-2028
    Figure 31. Argentina Real-time Bidding Revenue, (US$, Mn), 2017-2028
    Figure 32. By Country - Middle East & Africa Real-time Bidding Revenue Market Share, 2017-2028
    Figure 33. Turkey Real-time Bidding Revenue, (US$, Mn), 2017-2028
    Figure 34. Israel Real-time Bidding Revenue, (US$, Mn), 2017-2028
    Figure 35. Saudi Arabia Real-time Bidding Revenue, (US$, Mn), 2017-2028
    Figure 36. UAE Real-time Bidding Revenue, (US$, Mn), 2017-2028
    Figure 37. Google (US) Real-time Bidding Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
    Figure 38. WPP (UK) Real-time Bidding Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
    Figure 39. Adobe (US) Real-time Bidding Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
    Figure 40. Criteo (France) Real-time Bidding Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
    Figure 41. Facebook (US) Real-time Bidding Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
    Figure 42. Smaato (US) Real-time Bidding Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
    Figure 43. Yandex (Russia) Real-time Bidding Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
    Figure 44. PubMatic (US) Real-time Bidding Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
    Figure 45. Salesforce (US) Real-time Bidding Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
    Figure 46. Rubicon Project (US) Real-time Bidding Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
    Figure 47. MediaMath (US) Real-time Bidding Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
    Figure 48. MoPub (US) Real-time Bidding Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
    Figure 49. AppNexus (US) Real-time Bidding Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
    Figure 50. Platform One (Japan) Real-time Bidding Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
    Figure 51. Verizon Media (US) Real-time Bidding Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
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Companies Included in Reports:
103
Frequently Asked Questions
Real-time Bidding Market report offers great insights of the market and consumer data and their interpretation through various figures and graphs. Report has embedded global market and regional market deep analysis through various research methodologies. The report also offers great competitor analysis of the industries and highlights the key aspect of their business like success stories, market development and growth rate.
Real-time Bidding Market report is categorised based on following features:
  1. Global Market Players
  2. Geopolitical regions
  3. Consumer Insights
  4. Technological advancement
  5. Historic and Future Analysis of the Market
Real-time Bidding Market report is designed on the six basic aspects of analysing the market, which covers the SWOT and SWAR analysis like strength, weakness, opportunity, threat, aspirations and results. This methodology helps investors to reach on to the desired and correct decision to put their capital into the market.

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