Market Analysis and Insights: Global Proximity Marketing Market
Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so.
The global Proximity Marketing market size is projected to reach US$ 52070 million by 2028, from US$ 21410 million in 2021, at a CAGR of 13.1% during 2022-2028.
North America held the largest share of the proximity marketing market in 2017, whereas APAC is expected to register the highest growth rate in this market between 2018 and 2023. The increase in smartphone penetration, availability of mobile Internet, growing use of mobile applications & mobile web, and introduction of 4G network by the carriers are some of the factors responsible for the dominance of North America in the market.
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Global Proximity Marketing Scope and Market Size
Proximity Marketing market is segmented by players, region (country), by Type and by Application. Players, stakeholders, and other participants in the global Proximity Marketing market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application for the period 2017-2028.
Segment by Type
Wi-Fi
BLE Beacon
Near Field Communication (NFC)
GPS Geofencing
Others
Segment by Application
Retail & E-Commerce
Healthcare
Infrastructural
BFSI
Others
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
By Company
Google
Microsoft
Apple
Zebra Technologies
Qualcomm
Inmarket
Swirl Networks
Shopkick
Estimote
Unacast
Bluvision
Roximity
Proxama
Scanbuy