Premium Messaging is a process of sending mobile messages such as SMS and MMS from an application to a mobile user.
Increase in mobile subscriber base; focus on enhancing customer interaction; and surging adoption of A2P (two-factor authentication) are some of the driving factors that are anticipated to create new growth opportunities for prominent players. However, grey routes denting revenue; and increase in mobile messaging spam is projected to limit the market during the forecast period.

Market Analysis and Insights: Global Premium Messaging Market
The global Premium Messaging market size is projected to reach US$ 45190 million by 2027, from US$ 11970 million in 2020, at a CAGR of 20.8% during 2021-2027.
With industry-standard accuracy in analysis and high data integrity, the report makes a brilliant attempt to unveil key opportunities available in the global Premium Messaging market to help players in achieving a strong market position. Buyers of the report can access verified and reliable market forecasts, including those for the overall size of the global Premium Messaging market in terms of revenue.
On the whole, the report proves to be an effective tool that players can use to gain a competitive edge over their competitors and ensure lasting success in the global Premium Messaging market. All of the findings, data, and information provided in the report are validated and revalidated with the help of trustworthy sources. The analysts who have authored the report took a unique and industry-best research and analysis approach for an in-depth study of the global Premium Messaging market.

Global Premium Messaging Scope and Market Size
Premium Messaging market is segmented by company, region (country), by Type, and by Application. Players, stakeholders, and other participants in the global Premium Messaging market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application in terms of revenue and forecast for the period 2016-2027.

Segment by Type
Cloud API Messaging Platform
Traditional and Managed Messaging Services

Segment by Application
Banking and Financial Institutions
Transport and Travelling
Healthcare
Media and Entertainment
Retail
Others

By Region
North America
U.S.
Canada
Europe
Germany
France
U.K.
Italy
Russia
Nordic
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA

By Company
Verizon
Mblox
Twilio
ATandT
Beepsend
CLX Communications
Dialogue Communications
Infobip
Mahindra Comviva
Tata Communications