DSP (Demand-Side Platform) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. Real-time bidding for displaying online advertising takes place within the ad exchanges, and by utilizing a DSP, marketers can manage their bids for the banners and the pricing for the data that they are layering on to target their audiences.
This report contains market size and forecasts of Demand Side Platform (DSP) System in Global, including the following market information:
Global Demand Side Platform (DSP) System Market Revenue, 2017-2022, 2023-2028, ($ millions)
Global top five companies in 2021 (%)
The global Demand Side Platform (DSP) System market was valued at 5719 million in 2021 and is projected to reach US$ 35800 million by 2028, at a CAGR of 30.0% during the forecast period.
The U.S. Market is Estimated at $ Million in 2021, While China is Forecast to Reach $ Million by 2028.
RTB (Real Time Bidding) Segment to Reach $ Million by 2028, with a % CAGR in next six years.
The global key manufacturers of Demand Side Platform (DSP) System include Double Click (Google), Facebook Ads Manager, Amazon DSP, Trade Desk, Mediamath, Adobe, Oath Inc, Centro Inc and Appnexus, etc. In 2021, the global top five players have a share approximately % in terms of revenue.
MARKET MONITOR GLOBAL, INC (MMG) has surveyed the Demand Side Platform (DSP) System companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Demand Side Platform (DSP) System Market, by Type, 2017-2022, 2023-2028 ($ millions)
Global Demand Side Platform (DSP) System Market Segment Percentages, by Type, 2021 (%)
RTB (Real Time Bidding)
PPB (Programmatic Premium Buying)
Global Demand Side Platform (DSP) System Market, by Application, 2017-2022, 2023-2028 ($ millions)
Global Demand Side Platform (DSP) System Market Segment Percentages, by Application, 2021 (%)
Retail
Automotive
Financial
Telecom
Others
Global Demand Side Platform (DSP) System Market, By Region and Country, 2017-2022, 2023-2028 ($ Millions)
Global Demand Side Platform (DSP) System Market Segment Percentages, By Region and Country, 2021 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Demand Side Platform (DSP) System revenues in global market, 2017-2022 (estimated), ($ millions)
Key companies Demand Side Platform (DSP) System revenues share in global market, 2021 (%)
Further, the report presents profiles of competitors in the market, key players include:
Double Click (Google)
Facebook Ads Manager
Amazon DSP
Trade Desk
Mediamath
Adobe
Oath Inc
Centro Inc
Appnexus
Amobee
Dataxu
LiveRamp
Criteo
SocioMatic
Sizmek
AdForm